Multiple Contacts Per Lead

Multiple Contacts Per Lead

Hello,

In the Lead stage, we begin to Contact the lead before moving them to a potential.

IN the process, we create multiple contacts per lead. When we convert it to a potential and Contact, we want multiple contact records to be created per account/company. 

How can we do this? If its only in Creator, can someone point me in the right direction of variable/values to use? 

Thank you