New Features rolled out on Apr 28, 2023

New Features rolled out on Apr 28, 2023

New Business Application Connectors

We are excited to announce the availability of two new business application connectors.

Google Analytics 4 (GA4) Advanced Reporting


Zoho Analytics empowers your Google Analytics 4 (GA4) data with sophisticated reporting and analytical capabilities. With the help of this integration, you can slice and dice your GA4 data anyway you like, examine important KPIs, and make wise decisions to improve your SEO/SEM campaigns.

This connector comes with a unique set of 65+ hand-picked reports and dashboards that enable you to jumpstart your analytics easily.

Advanced Analytics for YouTube Ads



Advanced analytics connector for YouTube Ads analyzes the effectiveness of your YouTube adverts and the value you derive from them. It provides important information about campaign outcomes and conversion rates. With it, you can construct campaigns that will be better and more effective.

This connector comes with a unique set of hand-picked reports and dashboards that enables you to jumpstart your analytics easily.

Albers USA Projection in Geo Maps



Now you can use Albers USA Projection in Geo Maps to visualize US-centric data sets more effectively.

Date - Week & Year Format



Zoho Analytics allows you to use Week & Year Format in its reports and we have new additions to this format - Start Date and End Date. Earlier we had three formats - Short, Medium, and Long.

Tabular View



Zoho Analytics now offers Wildcard Filter support in Tabular View. You can now filter by specifying filter criteria to match strings.

Stored Procedure in IBM Cloud - DB 2



Zoho Analytics now allows you to import your data from IBM Cloud DB 2 using the Stored Procedure.

Amazon Athena - Workgroup support



Zoho Analytics has extended its support to import data from Workgroups in Amazon Athena.

Share permission enhancement - Drill down path in Dashboards



The Share permission in Dashboards is enhanced by listing the Drill Paths for all the reports used in the dashboard.

Panoply - Google Big Query support

Zoho Analytics now supports the data import from Panoply - Google Big Query into Zoho Analytics.

New Modules 'Notes' addition to Advanced Analytics for Zoho CRM

This one is one of the most asked for features. Zoho Analytics now supports syncing of the "Notes" modules (from multiple CRM modules like Leads, Contacts, Deals etc) in Advanced Analytics Connector for Zoho CRM.


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                                                          In today’s highly competitive retail landscape, data-driven decisions are no longer optional — they’re essential. While businesses collect vast volumes of data across regions, stores, and customer segments, the real value lies in how effectively this
                                                        • Create and save user-specific filter views with Zoho Sheet

                                                          The filters in Zoho Sheet have become even more collaboration-friendly. Previously, whenever you filtered any data, the filtered view will be updated for all the spreadsheet collaborators. This disturbed the data for others working on the same file. With this new update, you can apply data filters without altering the view for other collaborators in the file.   Collaborate with user specific filters   Let us say you are working on a sales report spreadsheet in real time with two remote colleagues. If
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                                                          How well do you know your customers? Whether you operate in a B2B or B2C space, chances are that 80% of your business comes from just 20% of your customers (Pareto's Principle). According to a study by Forbes, acquiring new customers costs five times


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