New incoming email from a non-Lead/Contact

New incoming email from a non-Lead/Contact

We have a department email address setup (sales@mydomain.com) that many of our outbound emails are sent from.  And when Leads or Customers reply to those emails the messages get appropriately assigned to their Lead/Contact records.

But what happens if a new prospect emails sales@mydomain.com who has never contacted us before?  I would like that new email to be processed as a new lead, and generate a new Lead record in CRM, as if that person had sent us a message through our website or another sales channel.

Is this possible?

Thanks in advance for your help with this.