Zoho now has LinkedIn integration, but I'm confused by it. It doesn't seem to put leads from LinkedIn back to Zoho.
If you're not providing integration back into Zoho, then putting LinkedIn inside Lead/Contact/Account pages if you have LinkedIn Navigator (which we have) is questionable. You can just put links on the Lead/Contact/Account pages to LinkedIn using Module links, e.g.:
The fundamental problem with this level of integration is that:
- you're exposing all you're Leads/Contacts/Accounts to Microsoft/LinkedIn, since it will go them on every page load (and you're getting no benefit back)
- it just slows down page load as opposed to a link on the page.
We've tried to use LinkedIn API's for years and they're notoriously closed with their API (and it's become much worse, basically completely closed over the past few years, now just effectively open to their own Microsoft CRM).