Optimizing survey questions

Optimizing survey questions

Since we depend on high-quality data to perform useful analyses, it's essential to ask the right questions, format them appropriately, and enable users to provide meaningful answers. Here are some steps you can take in Zoho survey to increase the efficiency of your questionnaires.

  • Mark a question as mandatory to ensure critical data is collected by requiring respondents to answer key questions.

  • Improve the readability and visual appeal of questions by changing the alignment of the text.

  • Add a comments box in choice questions to allow respondents to provide additional context or explanations for their choices.

  • Show only relevant follow-up questions based on previous answers to keep the survey concise by adding carry forward choices.

  • Add an "Other" field in multiple choice questions to offer flexibility to respondents and capture data not included in predefined options.

  • Enable respondents to mark a question as "Not Applicable" and skip questions that don't apply to them, improving data relevance.

  • To personalize a question, use respondents' previous answers to tailor questions through piping. This makes the survey more engaging.

  • Implement question randomization to prevent order bias by randomizing the sequence of questions for each respondent.

  • Add images to your questions and enhance questions visually to improve engagement or provide clarity.

    Access your files securely from anywhere

        Zoho Developer Community




                                  Zoho Desk Resources

                                  • Desk Community Learning Series


                                  • Digest


                                  • Functions


                                  • Meetups


                                  • Kbase


                                  • Resources


                                  • Glossary


                                  • Desk Marketplace


                                  • MVP Corner


                                  • Word of the Day



                                      Zoho Marketing Automation


                                              Manage your brands on social media



                                                    Zoho TeamInbox Resources

                                                      Zoho DataPrep Resources



                                                        Zoho CRM Plus Resources

                                                          Zoho Books Resources


                                                            Zoho Subscriptions Resources

                                                              Zoho Projects Resources


                                                                Zoho Sprints Resources


                                                                  Qntrl Resources


                                                                    Zoho Creator Resources



                                                                        Zoho Campaigns Resources


                                                                          Zoho CRM Resources

                                                                          • CRM Community Learning Series

                                                                            CRM Community Learning Series


                                                                          • Kaizen

                                                                            Kaizen

                                                                          • Functions

                                                                            Functions

                                                                          • Meetups

                                                                            Meetups

                                                                          • Kbase

                                                                            Kbase

                                                                          • Resources

                                                                            Resources

                                                                          • Digest

                                                                            Digest

                                                                          • CRM Marketplace

                                                                            CRM Marketplace

                                                                          • MVP Corner

                                                                            MVP Corner





                                                                              Design. Discuss. Deliver.

                                                                              Create visually engaging stories with Zoho Show.

                                                                              Get Started Now