Plan your marketing projects as drafts in Zoho Marketing Plus
Hey everyone,
Who can create drafts?
Any user with access to marketing projects can create a project and save it as a draft. The activities you can create depend on your organization's module-level permissions.
The importance of creating drafts
Every marketing campaign that you work on will have a specific goal or objective, such as increasing brand awareness, generating leads, nurturing them, and so on, depending on your business requirements. As marketers, how do you come up with a plan?
You might jot them down on your notepad, log them in a spreadsheet, discuss them in a group chat, or use various other tools just to lay down a roadmap. These methods make it difficult to visualize your complete plan, allocate the right resources, collaborate, and start working on them.
Once the planning is done, you can go ahead and mark the project as ready.
This will set the marketing project as active, upon which time all the owners of various marketing activities will be notified. This unites the planning, collaboration, and execution of your marketing activities in one place: the brand studio.
Refer to our help document to learn more about creating drafts in Marketing Plus.
We hope you find this useful. Try it out and share your feedback in the comments below.
Kind regards,
The Marketing Plus Team
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