Product information view under Accounts

Hello. I have setup my Products page to show the main fields i want to see. It does this in my search as well. But, when I go into an account and scroll down to where the products are, I am not seeing the fields i want to see. How i can change the Product Fields that are being shown when I am in the Accounts module. I hope i'm asking this correctly. We really need to see the Serial Number field when looking at the account.

Thanks,

Matt