Do you have Progressive Profiling on forms or are you planning on develop progressive profiling? We want to pre-fill forms with the information we already have, i.e. first name, last name, company, email... and when the prospect returns, ask for more that one piece of information: where are they in the process
Progressive profiling lets you ask these questions gradually over time, placing one or two key questions in each form along the way, in an order that corresponds with where the lead is in the sales funnel. The more engaged a lead becomes, the more flexibility you have to ask questions.