1. Wonderful Feature for quickly sharing views

2. Consistent and stable (the same string is generated and used for a single view's different data types; hash,perma,html,xsl,json, etc)

3. It's a pain to build private but quasi-public facing applications! 

I've written many public URL manager functions  (holding all your public string URL's in a static map variable an then referencing them that way). 

One thing I came across when doing some work with a JSON view is that the public string HAS A PARAM KEY NAME!

It's privateLink=

This means that instead of using the normal http://creator.zoho.com/owner/appname/view-perma/view/public_string

You can now use

http://creator.zoho.com/owner/appname/view-perma/view/?param1=value1&param2=value2&privateLink=public_string

Why does this matter? 

YOU CAN USE THIS PARAM IN YOUR HTML VIEW!

You can actually pass this param to a view and save it's value to your html view! This means that daisy chaining links

with the correct public string is much easier!