Push notifications: Re-engage and retain users effectively
Dear Apptics community,
Have you ever wished to proactively engage and communicate with users even when they are not actively using your app? Apptics already empowers you with features for app health, performance, usage, engagement, and growth.
We are excited to add Push notifications that will help you take user engagement to the next level and facilitate re-engagement with users!
Introduction to push notifications
Push notifications allow you to trigger notifications to your app users about important updates, events, offers, posts, etc. As the name suggests, these push notifications are app-related messages shown to your users as pop-up messages on their devices. These notifications are sent to users who have already installed your app and have enabled push notifications on their device settings.
Push notifications complement traditional methods like email, SMS, and phone calls. They serve as a highly effective channel to communicate with users, keep them informed of any updates instantly, and encourage active engagement. You can send these notifications even when your users are not actively using the app. This way, you can open new opportunities for re-engagement and boost user retention for your app.
Sending push notifications using Apptics
To start sending push notifications in Apptics, you must first complete the push notification setup. This involves authenticating the appropriate push notification service provider certificates with your app and later adding their details in the Apptics console. You need to upload the Firebase Cloud Messaging (FCM) credentials for Android apps and Apple Push Notification service (APNs) certificates for iOS apps. Once the necessary certificate details are provided for the package name/bundle ID, you can proceed to create and send push notifications to users. You can refer to our push notifications guide for detailed guidance.
A push notification contains many elements including text, media, action buttons, and much more. Usually, you would have to trigger them natively by sending the notification payload in your app code or using third-party tools. In Apptics, we have simplified and streamlined the process of creating a push notification in five simple steps.
1) Schedule
You start by providing a name to the push notification you are drafting for your reference. Then, you set the timing of the push notification. For the first phase of push notifications, you can either trigger the push notification immediately after publishing it or schedule the notification for a later date and time.
2) Audience
Define the target audience for the push notification by using filters and criteria.
- Filters - Select at least one application ID to target your push notification. You can refine your audience further by filtering based on device type, model, app version, OS version, country, and user group. To measure the effectiveness of your notification, you can track the conversion rate by specifying a desired action you want users to take within the app after interacting with the notification.
- Criteria - Set the criteria based on which you want your selected audience to receive push notifications. You can set the criteria pattern based on previous user activity (the events triggered or screens visited by your users) within a selected date range.
Note: The number of devices targeted for the notification based on the filters and criteria you apply in the Audience tab will be shown as the target device count.
Apart from selecting the audience for the notification, you can also analyze how effective it was amongst your users. You have an option as Conversion. It allows you to choose an event (that is already being tracked in Apptics for your app) and measure how many users have taken the desired action within your app after interacting with your notification.
Example: Say you send a notification for a webinar happening tomorrow. The desired action here would be for your users to register for the webinar after interacting with the notification. If the action of registering for an event from the app is tracked as an event in Apptics, you can select the same event to know how many users registered for the webinar after interacting with the push notification.
3) Content
After scheduling the notification and targeting your app users, you must provide the notification content. The content mainly includes the title, message, and image. If you have a desired action you want your users to take after interacting with the notification (of course!), you can provide the URL of the page/screen and redirect them.
4) Additional elements
Now that you have provided what needs to go in the notification, you can provide additional details to customize how the notification should appear and behave on the user's device. They include:
- Sound to play while the notification is delivered
- Notification payload
- Increment app badge icon to notify unread notifications
You can also add some Android-specific elements like the notification channel, app icon, and app icon color that you can add to customize the notification appearance and sound.
5) Action buttons
The final step is to add interactive elements in the notification to encourage active user engagement. You can add a maximum of three action buttons and provide the associated details, such as:
- Category name - It decides the notification type and action buttons that will appear. This applies only to iOS apps.
- Action ID - A unique action ID to track user interaction associated with each action button.
- Button label - The text is displayed on the action button.
- Icon path - The file path of the image that will be used as the button icon.
- Click action - The display name for the button icon.
While you create the notification and provide the necessary details, you can get a preview of the notification based on the entries you have provided so far.
Testing the push notification
In Apptics, you can test the notification once you select the timing, define your target audience, and provide the message for the notification. You can view the option to test the notification starting from the step to add content for your message.
You can test the notification on devices that are registered with APNs/FCM and have debug mode enabled in them. You can select the application ID and provide the device token, which will be available in Xcode/Android Studio for the test device. After testing the notification, what's next? Hitting the publishing button, of course!
Once you finish all the steps with the necessary details, save the notification as a draft for future iterations, test on devices, and finally publish when it is ready!
Monitoring the results
After creating push notifications, it is much more important to know if they have been successfully sent to your users. So once the notifications are triggered, you will be able to view the performance stats for the notification. They include:
- Target count - The number of targeted devices for the notification.
- Success count - The number of notifications that were sent successfully from the push notification service provider.
- Failure count - The number of notifications that couldn't be delivered due to technical issues.
- Received count - The number of notifications delivered to the user's device.
- Opened count - The number of notifications that users opened and interacted with.
- Conversion count - The number of times users took the desired action after interacting with your notification.
We have rolled out the push notification feature in its BETA phase, and it awaits enhancements in the future. Some of them include recurring notifications, user segments, and automation of push notification workflows. Stay tuned for interesting updates!
Cheers,
Team Apptics
Access your files securely from anywhere
Centralize Knowledge. Transform Learning.
All-in-one knowledge management and training platform for your employees and customers.
New to Zoho Recruit?
Zoho Developer Community
New to Zoho LandingPage?
Zoho LandingPage Resources
New to Zoho Survey?
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Bigin?
Topic Participants
Supraja Gayathri S
New to Zoho TeamInbox?
Zoho TeamInbox Resources
Zoho CRM Plus Resources
Zoho Books Resources
Zoho Subscriptions Resources
Zoho Projects Resources
Zoho Sprints Resources
Qntrl Resources
Zoho Creator Resources
Zoho CRM Resources
Design. Discuss. Deliver.
Zoho Show Resources
Get Started. Write Away!
Writer is a powerful online word processor, designed for collaborative work.
Zoho CRM コンテンツ
-
オンラインヘルプ
-
Webセミナー
-
機能活用動画
-
よくある質問
-
Ebook
-
-
Zoho Campaigns
- Zoho サービスのWebセミナー
その他のサービス コンテンツ
Nederlandse Hulpbronnen
ご検討中の方
Recent Topics
Disable Zoho Contacts
We don't want to use this app... How can we disable it?Department Overview by Modified Time
We are trying to create visuals to show the work our agents do in Zoho Desk. Using Zoho Analytics how can we create a Department Overview per modified time and not ticket created time? In order for us to get an accurate view of the work our agents areFilter button in the Zoho Sheet Android App doesn't toggle on
I am a new Zoho Sheets user and experiencing a specific issue with the filter functionality in the Android mobile application. Detailed Issue Description: The filter icon appears correctly in the toolbar. Upon tapping the filter icon/button, the toggleEmpty folders are now appearing in the sidebar...
...and the folder list is now auto-collapsed by default with no way to change. Neither of these recent updates are useful or user-friendly. ==================== Powered by Haiku https://www.haiku.co.uk ====================【Zoho CRM】商談タブへのデータインポート
Zoho使用前にエクセルで管理していた商談情報を、Zoho一括管理のため、商談タブにインポートしたいのですが、お客さまの氏名だけが紐づけられませんでした。 「Zoho CRMにインポートする項目を関連付ける」のところが画像のようになっています。 （弊社では、「姓」を「★個人データ名」という項目名に変更し、フルネームを入れて使用しています。） どのようにしたら氏名をインポートできるかご存じの方がいらっしゃいましたら、ご教示いただきたく、よろしくお願いいたします。 （投稿先が間違っていましたらご指CRM Cadences recognise auto-responses
I have leads in a Cadence. I get an auto-responder reply "I'm out of the office..." Normally Cadences seems to know that isn't a real reply and keeps the lead enrolled in the cadence. However, today, Cadences has UNENROLLED a Lead who sent an auto-reponseSalesIQ Chat Notifications
I am the admin of our salesIQ implementation. About two weeks ago, I started hearing/seeing notification for ALL chats messages from monitored agents/chat participants. I don't need to see these, we have a manager who deals with this. I can't stop theHow to Create a Fixed Sliding Time Window (D-45 to D-15) in Zoho Analytics ?
Hello, I would like to create a report in Zoho Analytics based on a sliding time window between D-45 and D-15, with a fixed snapshot of that specific period. The data displayed should strictly reflect activity recorded between D-45 and D-15 only, withoutExport Zoho Books to another accounting package?
Is an export feature to Quickbooks or Accpac available (or a form that is easily imported by them)? My reasons: 1) my accountant, who prepares my corporate tax return, prefers to work with their own accounting system. If I can convert Zoho books a form that is easily importable into Quickbooks or an Accpac format, this process would be easy. 2) I don't want to keep my data in a proprietary format on the cloud somewhere without a way to easily extract it to a format that can be read my a well establishedAnchor Links in Dashboards
Hello, Our dashboards frequently have multiple sections that would be more easily skipped between using anchor links. Please consider adding an anchor link feature to the text widget? This could be done by adding an anchor link option to the text widget next to the "remove" option (see screenshot). The option would assign an ID to the <div> containing the text widget in the live dashboard. Then, the chosen ID could be linked using a traditional <a href="#link_id"> in the html section of the textIntroducing Auto-trigger for Screening Bot
Still manually sending screening tests after every application? Not anymore. With Auto-trigger for Screening Bot, screening now begins automatically. When a candidate applies for a job that has an attached assessment, Recruit checks whether the test hasSEO for your Zoho Sites Website
Join our live webinar to learn how to use Zoho Sites' SEO tools to boost your website's ranking. Our product specialist will demonstrate everything you need to know about optimizing your web pages to make them search engine friendly. Register here for free: https://www.zoho.com/sites/webinars/Importing into Multiselect Picklist
Hi, We just completed a trade show and one of the bits of information we collect is tool style. The application supplied by the show set this up as individual questions. For example, if the customer used Thick Turret and Trumpf style but not Thin Turret,New 2026 Application Themes
Love the new themes - shame you can't get a little more granular with the colours, ie 3 different colours so one for the dropdown menu background. Also, I did have our logo above the application name but it appears you can't change logo placement positionAdd line item numbers to sales order/invoice creation page
It would be really helpful if there were line numbers visible as we are creating a sales order and/or invoice. There are line numbers visible in the PDF once the sales order is created. I would like to be able to see the line numbers as I am buildingAPI to Apply Retainer invoice payment to Invoice
Hi Team, I could not find API to apply the Retainer invoice payment to existing Invoice. Can you please help ? Attaching the screenshotReconciling a month with no transactions
I'm treasurer for a small non profit cemetery association and I'm trying to reconcile a bank statement for a month that did not have any transactions. Do I skip the month entirely and go a month with transactions?push notification to Cliq when user is @mentioned in CRM notes
push notification to Cliq when user is @mentioned in CRM notes. Currently users that is @mentioned gets an email to be notified. User/s that is @mentioned should get a Cliq notification.Customize your Booking page using Zia
We’re excited to introduce an AI-based enhancement that automatically customizes your booking page effortlessly. By simply providing your business website URL, Zoho Bookings can automatically design a booking page that matches or complements your brandMultiple header in the quote table???
Hello, Is it possible in Zoho CRM to add multiple headers or sections within the Quote product table, so that when the quote is printed it shows separate sections (for example “Products” and “Services”)? To clarify, I’m asking because: This does not appearFeature Request: Render Markdown (.md) files in Zoho Cliq
Hi, We regularly share Markdown (.md) files in Zoho Cliq. However, when we open these files in Cliq, the content does not render as Markdown—it displays as plain text. This forces us to copy/paste the content into an external Markdown viewer to read itZoho Workdrive download was block by security software
Hi Team, Recently workdrive download was blocked by huorong security. Could you please advise how to put zoho workdrive as white list? every time we put "*.zohoexternal.com" or "workdrive.zohoexternal.com", the warning msg will still pop in next dowMerged cells are unmerging automatically
Hello, I have been using Zoho sheets from last 1 year. But from last week facing a issue in merged cells. While editing all merged cells in a sheet became unmerged. I merged it again, but it again unmerged. In my half an hour work I have to do this 3-4Zoho mail to contacts and leads, but not to accounts?
We use the accounts tab a lot for our business because they can be linked to the sales orders. Now we want to use the mail add on to link communication of our emails to our accounts. However this is only possible for contacts and leads? It would be convenientAPI keys not showing in ZeptoMail dashboard
Hi there, I'm hoping someone can provide some assistance as support isn't replying. I am trying to configure my transactional emails, but the dashboard doesn't show any of my API details - the `div` is there but it's emtpy. Every time I click "GenerateDoes Zoho Learn integrate with Zoho Connect,People,Workdrive,Project,Desk?
Can we propose Zoho LEarn as a centralised Knowledge Portal tool that can get synched with the other Zoho products and serve as a central Knowledge repository?Reading from and writing to Zoho Projects Custom Module with Deluge
Does anyone know if there is a way to read from and write to the Custom Modules that Zoho now supports. I would love to be able to loop through a set of data and create the entities I need to for this new custom module I'm looking to put together.How Does Knowledge Base Search and Article Recommendation Work?
Hello, I would like to understand how the Knowledge Base search engine works. Specifically, does it search based on: The article title only? The full article content? Both, the article and the content? Keywords? Tags? Also, how does the system determineZoho Books/Inventory - Restrict Items With Pricebook
Hi Zoho Team, I'm trying to address as use case where a client needs to restrict which products certain customers can purchase. I have been able to find a way to do this based on the current Zoho Books or Zoho Inventory configuation. My feature requestBest Way to Integrate Zoho Campaigns with Amazon SES Without Third-Party Tools
I am looking for the most seamless and efficient method to integrate Zoho Campaigns with Amazon SES. My goal is to avoid using any third-party automation tools like Zapier, Make, or Pabbly, and instead, leverage Zoho's native capabilities for this integration.Release Notes | January 2026
We have rolled out a set of powerful new enhancements across Zoho Vertical Studio that bring several long-awaited capabilities to your applications. These updates focus on deeper customization, smarter automation, better reporting, and improved usabilityscope for phonebridge in CRM and phonebridge API documentation
Hi I cannot find the scope to be used for phonebridge in CRM API V2 calls. I am getting OAUTH_SCOPE_MISMATCH for scope group ZohoCRM.modules.ALL,ZohoCRM.setttings.ALL Also I am not able to locate the documentation for the same, All I have is phonebridge API documentation for desk and url [ https://www.zohoapis.com/crm/v2/phonebridge/ ] from a web forum. It makes a reply and error in case of missing arguments, but scope error is returned when all arguments are provided. Regards Devel DevHow to charge Convenience fee OR payment gateway charges to the end client who is paying the invoice?
Hello, I am creating this topic after having discussions with various sets of users and have understood that with people moving more and more to digital payments, it is important for the client to enable the "Convenience fee" kind of scenario. I haveCard payment surcharge?
Hi, I would like to offer my customers the ability to pay invoices by card (using the PayPal integration). However, PayPal charges me around 5% to receive a card payment, and I would like to pass on this cost to my customer by way of a card payment surcharge. Is there any way for Zoho Invoice to be set up to automatically add a defined "card processing fee", say 5% of the invoice total, if the customer elects to pay by card? I don't want to add this on to invoice manually, since most of my clientsAutomate Credit Card Surcharge
Is there a way to create an automation that will add a 3.0% credit card surcharge to a subscription whenever a customer pays via credit card?Zoho Books | Product updates | January 2026
Hello users, We’ve rolled out new features and enhancements in Zoho Books. From e-filing Form 1099 directly with the IRS to corporation tax support, explore the updates designed to enhance your bookkeeping experience. E-File Form 1099 Directly With theZoho POS App Hanging Issue – Sales Becoming Difficult
The Zoho POS app frequently hangs and becomes unresponsive during billing, making it very difficult to complete sales smoothly. This commonly happens while adding items, during checkout, or at payment time, especially during peak hours. These issues causeTip #62- Exploring Technician Console: Send Ctrl + Alt + Del- 'Insider Insights'
Hello Zoho Assist Community! This week, we’ll be exploring the Send Ctrl + Alt + Del option in the Technician Console. Let’s jump right in. System administrators often rely on Ctrl + Alt + Del when managing remote devices that have unresponsive applicationsSKUs for Invoices, POs, etc.
It doesn't appear that one can enable SKU display on invoices, POs, etc. This is problematic, and I don't see a good reason why this shouldn't be an option. Some of our vendors and customers use this in their system. Every other identifier code is availablehow to avoid duplicate customer
How can i avoid to create a duplicate customer. I charged a same customer with two different plans and it showed up twice in my customer list and subsequently in Zoho books contacts. It creates confusion to have a same customer appears multiple times in customer or contact list. How can i avoid it.Next Page