Regex/ Wildcards in User Filter search

Regex/ Wildcards in User Filter search

Hi
Let's say, I've a user filter called 'Industry', which contains, among 100 other values, the following- Consumer Services, Computer Services, Financial Services, Transport Services.

I would like the users to be able to search for all 'Services' beginning with letter 'C' in the user filter, which in the above example should return 'Consumer Services' and 'Computer Services'.

I tried using wild characters * and ? as I would in Excel, i.e. "C*Services" but it doesn't work.

Is it not possible to use Regex in User Filters?

Thanks,