Revenue Management: #6 Revenue Recognition in Professional Services Industry

Revenue Management: #6 Revenue Recognition in Professional Services Industry

If you run a consulting firm, agency, or any service-based business, you have a situation where you have signed the contract, maybe even sent the invoice, and have received some initial payments. So, can you consider this as revenue? What if the project spans several months? What if there is a revision or unplanned scope creep in?


How do service-based businesses recognize revenue for time, materials, and milestones?

Revenue Recognition Scenarios in the Professional Services

This can happen to any service-based firm, like legal advisors, consultants, marketing agencies, and IT services providers, as they don't sell physical goods. Instead, they provide time, expertise, and deliverables with different timelines. This means, the revenue is recognized as work is performed and not when the invoices are sent. Here are some of the common scenarios that a service-based company faces:

Time & Material Billing

Many firms work on time and material contracts, where billing is based on hours logged. In contrast, fixed-fee projects promise a set scope for a lump sum. Revenue must be recognized based on the work delivered, not simply how much time has passed or been billed.

Example: A consultant bills $150/hour. If 40 hours are worked in April, $6000 is recognized for that month.

Bundled Services

Like SaaS, A contract might include onboarding, implementation and support. Each has a different timeline and must be recognized separately. Without clear performance obligations, firms risk misstating their revenue.


Example: A network provider sells routers, installs them, and provides support for a one-year period for $50,000. Here, the revenue earned by routers is recognized immediately; revenue from installation will be recognized as and when it is done. However, the revenue for support will be recognised only at the end of the year.

Milestone-Based Deliverables

Some contracts are milestone-based. Even if the client pays upfront or monthly, revenue must be recognized only when the milestone is met. This leads to uneven revenue patterns and complex tracking.


Example: A $20,000 marketing strategy contract has different stages, starting with $500 for discovery, $10,000 for planning, and $5000 at the time of delivery. Revenue aligns with each milestone.

Different Start Date

There can be cases where the client pays upfront for a project that begins after a few weeks. The revenue cannot be considered recognized until the project begins, and it will be deferred until the actual start date.


Example: $10,000 was paid in June for a project that starts in August. The revenue will have to be maintained as a liability/deferred until August.

Scope Changes & Goes for Rework

Projects often evolve with new tasks, changes in timeline, or even the entire deliverable gets changed. These contract modifications require updated revenue allocation and potentially re-recognition of previously booked revenue.


Example: A legal advisory firm signs a six-month contract for $60,000. After two months, the clients expanded the scope by adding training and doubling the reviews from the earlier contract, which required reallocating revenue for the remaining months.

Since service delivery isn't always linear, tracking obligation completion is essential. Manually doing this for a large-scale contract is going to be close to impossible.


Info
Scenario:

A digital consultancy service signs a contract for $60,000 with a client that includes $10,000 worth of an upfront discovery workshop. Additionally, System implementation is planned for $30,000 and will take three months to complete. Technical assistance will be offered at $20,000 for six months.
 

Zoho Billing for Professional Service Revenue Recognition


Zoho Billing allows professional services firms to configure revenue recognition rules tailored to the contract's stages and services.


For the scenario above, the rule could be set as follows:

 

For Discovery Workshop

For Implementation

For Technical Assistance

Recognition Frequency

Once

Monthly

Monthly

Recognition Method

Daily

Evenly Distributed

Evenly Distributed

Recognition Time

Period Start

Period Start

Period Start

 

Once configured, Zoho Billing will take care of recognizing the revenue automatically.


It recognizes $10,000 after the discovery sessions are done. For implementation, $10,000 will be recognized per month for the next three months. For technical assistance, $3,333 per month will be recognized, which sums up to $20,000 for the committed six-month period.


Reports in Zoho Billing

If you look at the Revenue Recognition reports after two months in Zoho Billing, you can find,


i) Recognized Revenue Report

Two months into the engagement, the discovery workshop is over, two months of implementation have been delivered, and two months of technical assistance have been rendered.

Component

Recognized Revenue

Description

Discovery Workshop

$10,000

Fully recognized

System Implementation

$20,000

$10,000/month for two months

Technical Assistance

$6666

$3333/month for two months

Total Recognized

$36,666

Revenue earned in two months

 

ii) Deferred Revenue Report

The remaining revenue in deferred is for pending implementation and assistance services that are to be done.

Component

Deferred Amount

System Implementation

$10,000 (one month left)

Technical Assistance

$13,334 ($3333/month x4)

Total Deferred

$23,334

 

iii) Revenue Waterfall Report

Month

Discovery Workshop

Implementation

Assistance

Total

Month 1

$10,000

$10,000

$3,333

$23,333

Month 2

---

$10,000

$3,333

$13,333

Month 3 (upcoming)

---

$10,000

$3,333

$13,333

Month 4 (upcoming)

---

---

$3,333

$3,333

Month 5 (upcoming)

---

---

$3,333

$3,333

Month 6 (upcoming)

---

---

$3,333

$3,333

 

 

Idea

Best Practice for Professional Services Revenue Recognition

  • Define Deliverables Clearly: Break work into explicit deliverables/obligations to know how it will be delivered.
  • Match Revenue with Service Period: Use time-based or milestone-based rules depending on the service to be recognized.
  • Reassess on Scope Changes: The system should be equipped to automatically understand contract changes and recognize scheduled changes when the project terms shift.
  • Manual Revenue Recognition: It is best to use Manual Revenue Recognition based on completion for long-term milestone-based projects.
  

    Access your files securely from anywhere


          All-in-one knowledge management and training platform for your employees and customers.







                                Zoho Developer Community




                                                      • Desk Community Learning Series


                                                      • Digest


                                                      • Functions


                                                      • Meetups


                                                      • Kbase


                                                      • Resources


                                                      • Glossary


                                                      • Desk Marketplace


                                                      • MVP Corner


                                                      • Word of the Day


                                                      • Ask the Experts



                                                                • Sticky Posts

                                                                • Community Learning Series | Digest #5 — September 2020

                                                                  Dear customers, We're happy to bring you the September edition of our #CommunityDigest! Keep track of your subscription KPIs right from your smartphone: Last month, we enhanced our Android mobile app to help our customers get daily updates on their business health. We got to know from a lot of customers that this has made their job much more easier because they no longer have to keep a reminder to manually check on the previous day's revenue or activations. If you have not downloaded it yet, here's
                                                                • Community Learning Series | Digest #4 - August 2020

                                                                  Dear customers, We hope you're staying safe and healthy. I'm happy to bring you the fourth edition of our #CommunityDigest with some brand-new updates from us. 1. Daily Business Updates (for Android users) The Zoho Subscriptions Android app has got a cool new update: You can now get a push notification to your smartphone that lets you know how many activations and cancellations have taken place, and what's the net revenue for the previous day. The best part is, you can tell the app when exactly you
                                                                • Community Learning Series | Digest #3 - July 2020

                                                                  Dear customers, We hope you're staying safe and healthy. We're glad to bring you the July edition of our #CommunityDigest. New community members can view our previous newsletters here. This time, we have two major updates and three interesting topics for you: 1. Zoho Subscriptions Developer Community Since the inception of Zoho Subscriptions, our team believed that the recurring billing platform we provide should be able to offer an extensive API library that empowers businesses to automate most
                                                                • Introducing: Community Learning Series | Digest #1 - May 2020

                                                                  Dear customers, We hope you are staying safe and healthy. Helping businesses manage their customer subscriptions more efficiently has always been, and always will be, our goal at Zoho Subscriptions. We strongly believe this is possible if we grow together as a community and share what we know with each other. To nurture this shared learning experience, here is our brand-new Community Learning Series! ​ Welcome to the first edition of our digest! Each edition of our community digest includes guides


                                                                Manage your brands on social media



                                                                      Zoho TeamInbox Resources



                                                                          Zoho CRM Plus Resources

                                                                            Zoho Books Resources


                                                                              Zoho Subscriptions Resources

                                                                                Zoho Projects Resources


                                                                                  Zoho Sprints Resources


                                                                                    Qntrl Resources


                                                                                      Zoho Creator Resources



                                                                                          Zoho CRM Resources

                                                                                          • CRM Community Learning Series

                                                                                            CRM Community Learning Series


                                                                                          • Kaizen

                                                                                            Kaizen

                                                                                          • Functions

                                                                                            Functions

                                                                                          • Meetups

                                                                                            Meetups

                                                                                          • Kbase

                                                                                            Kbase

                                                                                          • Resources

                                                                                            Resources

                                                                                          • Digest

                                                                                            Digest

                                                                                          • CRM Marketplace

                                                                                            CRM Marketplace

                                                                                          • MVP Corner

                                                                                            MVP Corner









                                                                                              Design. Discuss. Deliver.

                                                                                              Create visually engaging stories with Zoho Show.

                                                                                              Get Started Now


                                                                                                Zoho Show Resources

                                                                                                  Zoho Writer

                                                                                                  Get Started. Write Away!

                                                                                                  Writer is a powerful online word processor, designed for collaborative work.

                                                                                                    Zoho CRM コンテンツ





                                                                                                      Nederlandse Hulpbronnen


                                                                                                          ご検討中の方





                                                                                                                    • Recent Topics

                                                                                                                    • Application-Level Save copy of sent emails

                                                                                                                      It would be really helpful to be able to turn on/off the Save copy of sent emails at a per application level, so some applications can save in the sent folder and others don't.
                                                                                                                    • how to get transcripts with speaker and time marks?

                                                                                                                      Hello, I downloaded the transcript of a recent meeting and noticed that the TXT file does not bring the speaker name and the time mark. Is there any way to make it happen using ootb resources from Zoho Meeting? best
                                                                                                                    • [IDEA] Bring Layout - Conditional Rules and Client Scripts to Zoho Books

                                                                                                                      The problem We run Zoho Books with two e-invoicing integrations: myData (Greek tax authority, AADE) and PEPPOL (EU e-invoicing). Between the two, our Invoice form carries a large number of custom fields — document type codes, VAT exemption categories,
                                                                                                                    • Don't send customer email when creating a ticket

                                                                                                                      Hi Is there an easy way to stop the system sending an email to the customer when we manually create ticket.
                                                                                                                    • Zoho CRM Layout Rules: Nine New Actions, Profile-Based Execution, and Interactive Preview

                                                                                                                      Hello everyone, Availability: This feature is now available for customers in the JP and SA DCs. It is planned to be released for other customers in soon. We’re excited to announce powerful new enhancements to Layout Rules in Zoho CRM - a feature built
                                                                                                                    • Zia Agents: quando a Inteligência Artificial do Zoho para de sugerir e passa a agir

                                                                                                                      Decidi criar um artigo com um panorama prático sobre o que são os agentes do Zia Agents, como funcionam de verdade dentro do ecossistema Zoho e o que aprendi implementando um agente de qualificação de leads em produção. De onde veio a idéia do artigo?
                                                                                                                    • Zoho Desk Android app update: Manage Custom Module records, View Record Counts for Sub Modules.

                                                                                                                      Hello everyone! We have introduced an option to add, edit and delete Custom Module records within the Zoho Desk Android app. Now, you can also view the record counts for sub modules (Time Entry, Attachments, Activities) in the ticket details screen. Please
                                                                                                                    • Automating CRM backup storage?

                                                                                                                      Hi there, We've recently set up automatic backups for our Zoho CRM account. We were hoping that the backup functionality would not require any manual work on our end, but it seems that we are always required to download the backups ourselves, store them,
                                                                                                                    • How to preserve Lead Creation Date, UTM parameters, and custom fields during Lead Conversion?

                                                                                                                      We are optimizing our MQL journey. When converting leads to contacts/deals, we need to ensure that the original system Lead Creation Date and UTM tracking parameters (Source, Medium, Campaign) are not lost or archived, as our teams require them for accurate
                                                                                                                    • Problem with currency field in Zoho CRM

                                                                                                                      Hi Guys Zoho Books has a feature in currency fields that automatically converts decimal numbers with commas ( , ) to period format ( . ) when pasting them. For example: R$ 2,50 --> R$ 2.50 Is this behavior available in Zoho CRM? I couldn't find any configuration
                                                                                                                    • Sub-projects

                                                                                                                      Hi,  Can we create a sub-project.   Client1 1. project1     1.1 sub-project1    1.2 sub-project2 2. project2    2.1 sub-project1    2.2  sub-project2
                                                                                                                    • Using Items from Books as product/plan Add-Ons

                                                                                                                      Hey, It'll be great to use Items from Books as product/plan Add-Ons. Ed
                                                                                                                    • Inspection Table

                                                                                                                      Hello Latha, We created a job sheet that includes the new table (Inspection Table) which was introduced recently. However, agents are not able to see the rows in the inspection table. Could you please investigate this issue and get back to us? Please
                                                                                                                    • Custom Button Creation from Layout Editor in Zoho CRM

                                                                                                                      Hello All, Buttons in Zoho CRM act as triggers that perform a specific action when clicked. Zoho CRM includes a set of system buttons that help you carry out common actions with a single click. Beyond these, your organization can create custom buttons
                                                                                                                    • Automatic login options for customer portal

                                                                                                                      The customer portal is nice for zoho subscriptions, but there are no options to automatically login to it, so if a user is logged into their account inside of my product, I can't create a link that will let them login to their dashboard. Could we have
                                                                                                                    • Square Payments for Subscriptions

                                                                                                                      I'd love to be able to use Square Payments for Subscriptions with my customers. I already use it for Zoho Books Please have this considered. It would really help my business
                                                                                                                    • "code":3001 ["Failed to update data."]

                                                                                                                      I would like to seek your expertise - I might be wrong on my approach also.. I highly appreciate your advice. 1 problem remains is when a new row was added on the existing one [from another form that trigger upon Successful form submission ], it gets
                                                                                                                    • Add a MATRIX field to the forms creation

                                                                                                                      Same as Zoho forms, we need a Matrix field in Zoho Creator forms, is very usefull
                                                                                                                    • Discount Per Line Item

                                                                                                                      We are a phone company. Sometimes, when we sign up customers, our sales team would like to provide recurring discounts on certain addons. Presently, we have no way of doing this so when we provide discounts, we are forced to simply reduce the price of
                                                                                                                    • Introducing template migration: Move your Docusign templates to Zoho Sign in minutes

                                                                                                                      Moving to a new e-signature tool usually comes with a catch: recreating every template from scratch. For teams that rely on dozens of carefully built templates—each with the right recipient roles, fields, and placements—that manual rework is often the
                                                                                                                    • Error Code 2945 , PATTERN_NOT_MATCHED

                                                                                                                      Hi, I am trying out Zoho Creator API.  However, I always get the following <response>     <code>2945</code>     <message>PATTERN_NOT_MATCHED</message> </response> However, error code list error as Invalid Ticket. I do not know what is wrong. 
                                                                                                                    • Create a list of products and automatically associate them with new deals

                                                                                                                      Hello, I have a store with WooCommerce, and I want to import orders into my pipeline. But I haven't found a way to import the order with the associated products. So, do I have to create the deals and then manually add the products to them? That's double
                                                                                                                    • List of Mail Merge Templates via Deluge

                                                                                                                      Hello, Is it possible to get a list of the mail merge templates I've created in CRM within a custom function? I want to retrieve them and put them in a dropdown list but all I get is a scopes error! Can anyone see where I'm going wrong? Is this even possible?
                                                                                                                    • Zoho Advanced Analytics with Team Module support – Now includes teams, notes, and fields in reports & insights

                                                                                                                      Greetings all, Advanced Analytics is now accessible via Zoho CRM's team modules, which means you can add team modules—plus their notes and fields—for inclusion in reports, insights, and other analytical functions. Alongside the standard and custom modules
                                                                                                                    • WhatsApp conversations are no longer linked to existing threads after reconnecting the channel

                                                                                                                      Hi everyone, We have an existing WhatsApp channel in Zoho Desk. We temporarily disabled it, renamed it, and then re-enabled it while reassigning our bot. Since then, all previous WhatsApp conversations are still visible in the history, but we can no longer
                                                                                                                    • Zoho Assist Feature Update: July 2026

                                                                                                                      Elevate to Admin Mode for iOS devices Technicians can now elevate an active session to Admin Mode directly from the iOS app. This feature lets the technician switch the remote computer from a standard user account to an admin account by entering credentials
                                                                                                                    • Bulk deleting Zoho CRM records using Deluge, COQL and CRM API

                                                                                                                      Hello everyone, During CRM implementations, data cleanup is a common task, especially after testing, migrations, imports, or integration development. I created a reusable Deluge function that performs bulk deletion using the Zoho CRM API. The approach:
                                                                                                                    • Can't connect CalDAV

                                                                                                                      ### Issue Summary Can't connect to my calendars using CalDAV and the URL `https://calendar.zoho.eu` ### Steps to Reproduce 1. Tried to connect on multiple devices, on multiple OS's (Android DAVx, Thunderbird, Gnome Calendar, Apple Caneldar). 2. When I
                                                                                                                    • CRM x WorkDrive: We're rolling out the WorkDrive-powered file storage experience for existing users

                                                                                                                      Release plan: Gradual rollout to customers without file storage add-ons, in this order: 1. Standalone CRM 2. CRM Plus and Zoho One DCs: All | Editions: All Available now for: - Standalone CRM accounts in Free and Standard editions without file storage
                                                                                                                    • Guide customers to the right booking page with routing forms

                                                                                                                      Greetings from the Zoho Bookings team! We're excited to introduce Routing Forms in Zoho Bookings. Routing forms let you collect information from customers before they schedule an appointment and automatically direct them to the most appropriate booking
                                                                                                                    • Cannot receive emails

                                                                                                                      Sent one days ago still no feedbacks, cannot call customer services number
                                                                                                                    • Email Password Reset - Vishal & shaik Vali Babu

                                                                                                                      Hi Team, The below-mentioned employees are unable to log in to their Gmail due to a password error. Kindly look into this on priority vishal.r@jumbotail.com shaik.babu@jumbotail.com
                                                                                                                    • Live Chat

                                                                                                                      Is live chat inthe website in zoho desk?
                                                                                                                    • DKIM 2048 too long

                                                                                                                      I'm trying to add a DKIM TXT record for my domain in Zoho Mail but my DNS provider (Shopify) has a character limit on TXT record values. The 2048-bit DKIM key is too long to enter. Can anyone advise how to generate a shorter 1024-bit key instead, or another
                                                                                                                    • Using IMAP configuration for shared email inboxes

                                                                                                                      Our customer service team utilizes shared email boxes to allow multiple people to view and handle incoming customer requests. For example, the customer sends an email to info@xxxx.com and multiple people can view it and handle the request. How can I configure
                                                                                                                    • Technical personnel are required to assist in synchronizing license quotas and solving the problem of being unable to add users.

                                                                                                                      We are a cross-border jewelry e-commerce company and currently use Zoho Mail Lite corporate email service. I have paid to purchase 1 Mail Lite annual user license (order number 133627785, payment time 2026-06-29). It has been more than 12 hours since
                                                                                                                    • non ricevo ne invio mail

                                                                                                                      non riesco ad inviare né ricevere posta. URGENTISSIMO
                                                                                                                    • 重要詢問:電子報回信沒有收到

                                                                                                                      我使用zoho作為寄電子報的mail, 但是我發現從電子報回信,完全都沒有收到!!!(包含垃圾郵件) kit那邊設定確定都沒有問題,請問這邊是哪裡設定有問題導致沒收到呢? (我確認過mail是一樣的)
                                                                                                                    • Mail Id’s backup

                                                                                                                      Dear Zoho Team, Kindly share the backup of my all mail id’s associated with Zoho account. Thanks, Saurabh Sharma +91 8851066915
                                                                                                                    • Feature Request - Option To Hide Default System Fields on Items

                                                                                                                      Hi Zoho Inventory Team, As far as I know it is not possible to hid some of the defult system fields on Items, such as UPC, MPN, EAN, ISBN. A good use case is that in many cases ISBN is not relevant and it would be an improved user experience if we could
                                                                                                                    • Next Page