See Company in Potentials Tab (List View)

See Company in Potentials Tab (List View)

Is there a way to customize what you see in the Potentials Tab?  I know you can set up custom views.  For instance, I set up one called "Open Potentials" which ignores any "closed" opportunities (must say I was flabbergasted that I actually had to do this as a custom view).  However, when I look at the list of Potentials, one thing I need to see in the list is Company (or Account, whatever the terminology).  I would also like to see the value of the opportunity/Potential in addition to its name and stage (the only two things that currently show).

Thank you for the help.