Selling to individuals only, not businesses

Selling to individuals only, not businesses

Many businesses are business to individual only in their scope.  They have no relationship with selling to businesses, contacts, secretaries or assistants, purchasers, decision makers etc.  It often looks like a salesman going into a home and selling products to a family.  How do you take a raw lead and create an appointment with this person, sell them and make them a client?  Please advise.