The built-in SEO assistant for landing pages
In marketing, landing pages have always been associated with paid marketing efforts such as PPC (pay-per-click) campaigns. Organic traffic has usually been out of the question for landing pages, but with search engine-optimized landing pages, businesses can enjoy the best of both worlds: relevant organic traffic from SEO and higher conversion rates with a solid landing page design.
Zoho LandingPage has rolled out SEO Insights, a new beta feature that helps users optimize their landing pages for search engines. Users can now easily generate SEO reports and evaluate the SEO capabilities of each landing page.
SEO Insights > Overview displays the landing page title, description, word count, and readability score
Access a detailed content report with accurate suggestions based on industry standards for improvement, if any. This includes:
- Total word count
- Ideal word count for a landing page
- Number of paragraphs
- Ideal character length for a page title and description
- H1 tag best practices
- List of words on the page with the number of times they occur
Get insights about the favicon and all the images on your landing page and inspect whether they all have appropriate alt text. This can help make your landing pages more accessible, resulting in you achieving a higher SEO ranking.
Inspect each link in your landing page by category (anchor, internal, and external) and identify if they are broken or not. This is especially useful from an SEO standpoint because easy navigation and relevant links can improve your SEO rankings.
SEO Insights > Analysis provides a detailed analysis of the content, links and images in the landing page
Technical SEO/off-page SEO is a huge part of your SEO optimization process. Learn how to make your page rank-worthy with our checklist. Easily analyze whether you have a verified domain, included the landing page in your sitemap, added Robots.txt, and enabled Google Tag Manager, Google Analytics, and Bing Webmaster meta tags on your landing page.
SEO Insights > Summary provides a checklist to analyse if your landing page is indexable and SEO-friendly
The SEO Insights report is your handy SEO guide that helps you optimize landing pages as you build them. Get your landing pages SEO-ready and enjoy the transformational power of organic traffic!