I'm just getting started and want to set up the accounts, contacts and leads correctly but don't know where to begin.  Here is my dilemma:

 

I five or six main lead threads that branch down several levels.  I want to keep them all separate so I can communicate with them differenly so I don't want to throw them into the same category.

 

Ex.Government

Main category (account?) HHS- under that NIH and several others- under NIH- Cancer research & others

Another main category USDA- under that Forest Service and others- under FS regional reps

And so on..

 

I also have state governments like Virginia and WV.  How do I create separate "trees" whose roots fork off the main to form subsets of the whole?

 

And then there are private groups like Motorcoach operators who are a seperate sales opportunity.

 

I just can't translate what I have on paper to the categories with Zoho- Help!