Short product videos are becoming a normal part of online store pages, and I have been thinking about how to use them well on a Zoho Commerce store. A few points that seem to matter:

• Keep them short. 6 to 15 seconds showing the product from a few angles is usually enough for a product page; longer demos fit better on a separate page or in a blog post.
• Hosting. Uploading large video files directly can slow the page down. Embedding from a video host keeps the page lighter. 
• Placement. Putting the video as the second item in the product image gallery, after the main photo, keeps the first impression fast while still giving shoppers the video.
• Mobile first. Most shoppers will watch on a phone, so vertical or square clips with no small text work best.

For stores without the budget to film every product, AI tools can now generate short product videos from existing product photos (for example Nereo, which creates videos and product ads from images or scripts). It is worth checking that colours and details still match the real product before publishing.

How are others adding video to their Zoho Commerce product pages? Do you embed from YouTube/Vimeo or upload directly, and have you noticed any effect on page speed or conversions?