Should I add leads generated for marketing survey on ZOHO CRM.?

Should I add leads generated for marketing survey on ZOHO CRM.?

Hi, I'm conducting marketing research from a market and I've meet with certain number of people. The objective of this marketing research interview is to understand pain points of my target customer. My question is, should I add these leads on CRM or not? if yes then what all options should I select for better connection in future.