We hope you're well! We are thrilled to introduce you to Stage component in Zoho CRM. This is a public early access feature and is available to customers upon request. Please submit your request for early access by filling this form.
Analytics is at the epicenter of every successful business out there. It shows the reality about their performance, helps identify bottlenecks, and facilitates confident decision-making. It is a guidepost for continual business growth.
Zoho CRM has about nine types of analytical components —comparator, KPI, chart, target meter, funnel, anomaly detector, cohort, quadrant, and zone to conduct different types of useful analyses. Joining this list is a brand new component called the Stage component.
Let's learn more!
Your business is made up of several processes with prominent stages. The sales pipeline is a classic example and its stages like prospecting, qualifying, negotiation, and closure act as milestones. Another example could be the lead management process and its stages like lead generation, enrichment, scoring, distribution, and nurturing. These stages help you record progress and track conversions in your process. Thus, these stages act as a testimony to your records' behavior. It reveals direct conversions, spillage, and stagnation
in your process.
Now, for a business to sail successfully, it has to be sure of its conversion, stagnation, and spillage across each of its stages, simultaneously. It should know at which stage, your leads are stagnating, at which stage there are direct conversions, and what is causing the delay in convergence are different perspectives a business has to thoroughly cover, before developing new strategies. That is something the all-new stage component
can help you with.Stage component in Zoho CRM
Stage component is an extension of the funnel-type component and it shows conversion, stagnation, and spillage at each stage of a process. It will also highlight the number of direct conversions happening at each stage and overall win rates.
Here's how a basic stage component will look like. Its called the basic staircase.Basic staircase
The basic staircase aims at showing the total number of records present in each stage. It will show how the records have advanced to the next stage, the conversion rate, and the overall win rate. If there are records that directly converted or dropped out of a stage—those insights are also highlighted
Let's look at the sales pipeline, for example. An ideal pipeline has the following stages: