Support SSO For Zoho CRM Customer Portal

Support SSO For Zoho CRM Customer Portal

We are looking to utilize Zoho CRM portals in the near future. However, we were told by chat support that Zoho CRM Customer Portals does not currently support SSO. This is very strange to me since Zoho Desk customer portal and Zoho Billing customer portals support SSO. How come the flagship product (Zoho CRM) does not support SSO for its customer portals?