synchronizing accounts & contacts from Zoho CRM

synchronizing accounts & contacts from Zoho CRM

I'm a brand new user evaluating Zoho CRM and Zoho Support so admittedly, I'm still learning new things!

I was able to set up and do an import of accounts & contacts from Zoho CRM, however if a new account/contact is added in Zoho CRM, I do not see it in Zoho Support. Is there a set up to do automatic synchronization? Or does the admin need to manually import records each time?

I was under the impression that the integration among the Zoho modules was seamless so I think I must not be doing something right. Any guidance would be appreciated!

Regards, DJ