Sam refreshed the dashboard.

"Payment failed".

Same customer. Same subscription. This is happening for the third time. He sends a usual email: "Your renewal payment failed again. Could you please check and retry?"

Dunning management in Zoho Billing takes over the moment a payment fails and handles payment recovery automatically. All you need to do is configure the rule for it.

The standard dunning process enables you to configure retries for both online and offline subscriptions.

• The resume date must be earlier than the next billing date.

• The customer can manually resume the dunning process at any time before the scheduled resume date.

When dunning resumes:

• If the selected resume date falls between scheduled retries, the next retry will occur on the next scheduled retry date.

• If the resume date is after the final retry, Zoho Billing automatically triggers a retry within a day.

This helps businesses stay structured while giving customers time to breathe.

At any point, you can decide to stop pursuing payment retry for an invoice under dunning. Zoho Billing allows you to,

• Stop the dunning process entirely, removing the subscription from the dunning flow.

• Mark the next retry as the final attempt for the auto-charge subscription. 

If the upcoming retry is set as the final attempt (whether successful or not), the configured action under the standard dunning rule for the final action will be triggered.

Zoho Billing provides an option to send a link to update payment information when we notify customers of payment failure. This enables customers to update their information instantly without needing to navigate the interface. If a customer updates their card or fixes a billing issue and says, "Can you try charging again now?"

Not all customers should be treated as the same. Some require more time for grace, while others need quick closure. Zoho Billing supports multiple dunning rules, allowing businesses to assign different retry strategies to different subscriptions.

Each rule includes:

• A personalised retry schedule (number of retries + interval)

• Unique email template for communication.

• Criteria that determine when the rule applies.

• Priority order (Zoho matches rules based on priority)

You can set these criteria based on,

• Customers

• Subscriptions

• Plans or Product

• Invoice value

• Currency

• Billing Frequency.

A total of six unique rules can be created, including the default one. High-value customers can receive more retries and personalised emails, while other customers can have shorter cycles.

When payment fails or an invoice enters a dunning cycle, it's more about the retries than the visibility that a business should get. The Under-Risk report in Zoho Billing provides businesses with a real-time view of all transactions currently under the dunning process. It highlights which customers are at risk of churn or suspension, how long payments have been pending and which retry stage each invoice is in.

With these capabilities, Zoho Billing shifts the handling of failed payments from a reactive to a proactive approach. Payment retries are automated, and customers receive notifications without requiring manual intervention. Businesses can pause, stop or define a final retry action. Sending personalised emails and providing time for customers based on their worth ensures reliability and trust.

Up Next: Collection as a Journey