The Social Wall: April 2024

Hi everyone,

We hope you all had an eventful month. We're back to tell you everything that happened with us during April.

Some product updates that went live are:

Publish Stories to Facebook

You can now directly publish a Story to Facebook from the Zoho Social web application. Upload a media file from any of the available media attachment options like Media Library, Cloud Picker, etc., or create a Story using Canva or Zoho Social's Image Editor. You can add any enhancements to it like stickers, text, and filters, and then publish or schedule it to go live for a specific time. You can publish Stories to Facebook if you're on pricing plans Standard and above.

Access more information through the Zoho Social eWidget for Zoho Mail

You can now view brand mentions received on your Facebook and LinkedIn profiles, and messages received on your Facebook and Instagram profiles(additional to X) through the Zoho Social eWidget extension available on Zoho Mail. You can also interact by adding a like, comment or reply to the @mentions and messages. Enable the Zoho Social extension under the eWidget panel or navigate to Settings -> Integrations -> Extensions.

Brand mentions:

Brand Messages:

Changes to Instagram Video Publishing

Earlier, you were able to publish a video to Instagram as a Reel if you tick the checkbox displayed in the compose window. Currently, if you're publishing a single video in a post to your Instagram account, it'll automatically be published as a Reel, and the checkbox won't be displayed for Instagram publishing. Whereas if you're publishing to your Facebook page, you'll have the option to either publish it as a Reel or a post.

We're also thrilled about our latest social media initiative that went live this month:

Social Sessions

Social Sessions is a really interesting series of videos where we'll be sharing with you some insights, tips, and knowledge provided by social media experts. These are shared in the form of short videos to ensure that you get an overview of the message within the short time span.
In our first episode of #SocialSessions, social media coach and educator Jera Bean talks about long-form content vs short-form content and which works better for each platform.

In the second episode, Ben Amos, Founder of EngageVideo Marketing, talks about how you can create videos for social media strategically and with a purpose to get better results.

We're working on similar videos to cover a wide range of topics to give you valuable takeaways from other influencers and social media experts.

Check out these updates and let us know what you think!

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