Hello everyone!

We're halfway through the year, and we bring to you three new updates designed to help you experiment with your content, discover your top-performing posts, and automate your engagement workflow.

Test your reels with a new audience before sharing them with your followers. Trial reels help you understand how your content performs with non-followers, so you can make more informed publishing decisions before sharing it widely.

During the trial period, your reel is shown primarily to non-followers and remains hidden from your profile grid and your followers' feed. If you'd like Instagram to publish it automatically after 72 hours, simply turn on Share to Everyone Automatically.

Streamline your engagement with Inbox Automation by sending private replies to comments automatically.

When a user comments on your post with specific keywords or phrases, Zoho Social can instantly send them a DM using a saved template or a custom message. You can also post a public follow-up comment, such as "Check your DM," to let users know you've reached out.

You can now sort your published posts based on the engagement they've received. Simply choose the likes or comments sorting option to view your posts from the highest to the lowest number of interactions, making it easier to identify your best-performing content.

We hope these new features help you elevate your social media strategy. Stay tuned for more updates in the next edition of The Social Wall.

Thank you!