When a potential progresses from beginning to end it is just a series of tasks/calls/events in a process.  I have most of it automated depending on the type of sale and triggered by updating the sales cycle field.

It follows that you should be able monitor the time of each of them so that you actually know how much time you spend on each potential.

This gives an idea of profitability of each potential.

I would think this is essential if you are charging for your time.

Currently looking at another bit of software to do this but it occurred to me that Zoho only has to copy the functionality in the call module, into the task and events and it is there.  Also would be nice to be able to manually add time to a task/event for those occasions where you are not at your desk.

If there is another way of achieving this I would like to hear about it.

PS I have managed a few complaints procedures for clients and I have regretted not having logged every minute/hour we have spent on them as the time racks up.