Tip of the week 02 - A perfect start for your welcome series

Almost every email marketer strives to achieve the best-possible engagement with all their subscribers, the new entrants being even special. Only when you begin the journey on the right note can you take your subscribers forward till the final stage of conversion. What better way to embark on your nurturing process than with a set of welcome messages! A welcome series gives the perfect head start to your email engagement and makes sure that your subscribers are kept informed about your brand.

Obviously, you wouldn't want to stop with just a single "welcome" email. At the same time, you need to keep a check on the number of emails that you'd be sending out to your list. What if you keep sending emails one after another, only to lose the recipients who consider you a spammer?

Planning your email sending framework is as essential as churning out quality content. To help you quickly prepare a mental map of how to proceed with your welcome series, here's our tip:

P.S. The Email Limits feature in Zoho Campaigns helps you send the right number of messages to your audience so your engagement turns out to be smooth.

Cheers,

Aishwarya Ashok

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