Tip of the week 02 - A perfect start for your welcome series
Almost every email marketer strives to achieve the best-possible engagement with all their subscribers, the new entrants being even special. Only when you begin the journey on the right note can you take your subscribers forward till the final stage of conversion. What better way to embark on your nurturing process than with a set of welcome messages! A welcome series gives the perfect head start to your email engagement and makes sure that your subscribers are kept informed about your brand.
Obviously, you wouldn't want to stop with just a single "welcome" email. At the same time, you need to keep a check on the number of emails that you'd be sending out to your list. What if you keep sending emails one after another, only to lose the recipients who consider you a spammer?
Planning your email sending framework is as essential as churning out quality content. To help you quickly prepare a mental map of how to proceed with your welcome series, here's our tip:
P.S. The Email Limits feature in Zoho Campaigns helps you send the right number of messages to your audience so your engagement turns out to be smooth.
Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
Tip of the week 21 - Let subscribers know about your company's terms.
Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand. Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement
Instant Sync - Fetching Accounts Module Fields has been removed at the moment.
Hello all, Good day! This is an update regarding removal of a feature from CRM integration. Recently we identified that the option 'Fetch Accounts Fields' in the Instant sync was not working as expected so we're forced to remove it for any new syncs.
Tip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's
Email Deliverability Tip #15: Run a holiday campaign
In the previous post, we learned techniques to craft a win-back campaign. Today we'll be focusing on best practices to run a holiday campaign. The holiday season is the most important season for a marketer. To get the best out of it, you must proactively plan your holiday campaigns and time them to perfection. Let's learn about the best practices to run a successful holiday campaign. Clean your mailing lists, authenticate your sender domain, and warm it up to achieve better email delivery. Send
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