In today's marketing world, every interaction is just a click away, thanks to the smartphone technology and the multitude of social media platforms. But, are you really a click away from someone who is in need of your brand? This is something every marketer should think.
Your audience may be omnipresent with new engagement channels being created everyday. Amidst all this chaos, how do you qualify yourself to be a brand that's inclusive of the audience of every kind?
A lead who comes from a webinar today, a customer who came from your recent event, and a visitor who just clicked a CTA on our website—each of these people require a different engagement approach and a unique channel altogether for setting this engagement up.
Here comes 'multichannel engagement' for the win! This week, learn how to successfully harness the leads coming in from a variety of sources and build relationships across multiple platforms:
Product Marketer | Zoho MarketingHub