Tip of the Week 11 - Keep the "from address" familiar for it clicks well with your audience.

Tip of the Week 11 - Keep the "from address" familiar for it clicks well with your audience.

Businesses thrive on customer engagement. Your networking skills will help you collect leads and build a subscriber list, but keeping them engaged is a different story; it needs a mix of both hard work and smart work. A lot goes into creating an email campaign that we often overlook the simplest of things that actually make a difference, one such being the "from address". 


Getting your subscribers to open your emails take you halfway through your goal, and personalizing "from address" greatly contributes to this success. Let's say, you are meeting someone at a conference and you collect their email address to follow up post the event. It is most likely that they open the email if it is directly from you than from a generic ID like event@....com/sales@....com.


Here are some of the "from address" best practices that you can consider while sending out your next email:


  1. Use a known sender name, it could be an individual's name or your company/brand name depending on the purpose of communication. 
  2. Include a sender name that matches the sender address. 
  3. Do not send emails from "no-reply" addresses for that's a big put-off.
  4. Refrain from using group email addresses, because that will give an impression that it is a random mass mailer. 


And here are ways in which you can use Zoho Campaigns to personalize your "from address":


1. CRM data personalization: A salesperson becomes the first point of contact for any lead. Using CRM merge tags, you can pull details of the salesperson in touch with a particular lead or contact, and emails that go to those leads will go from their respective sales contact. 

2. Dynamic sender address: You can associate an individual with a subscriber while creating a mailing list. Then you can send a single campaign that will go out to subscribers from individuals they are mapped to.

Vaijayanthi N. 

P.S. Please do give our  Dynamic sender address and  CRM merge tag features a shot, and share your experience with us. 

    Zoho Marketing Automation
              • Sticky Posts

              • Tip of the week 03 - Sending emails in batches

                Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
              • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

                Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
              • Tip of the week 08 - Deliver rewarding emails to your subscribers

                If you're an email marketer, it's not wrong to think that every email of yours should resonate with your subscribers. But again, it's absolutely not right to think so, when such emails aren't actionable and noteworthy. Since most of your subscribers look out for connecting with you, it's your responsibility as an email marketer, to send them quality information that'll enhance their marketing skills. What makes an email start that initial conversation with a subscriber or build that reliability with
              • Instant Sync - Fetching Accounts Module Fields has been removed at the moment.

                Hello all, Good day! This is an update regarding removal of a feature from CRM integration. Recently we identified that the option 'Fetch Accounts Fields' in the Instant sync was not working as expected so we're forced to remove it for any new syncs.
              • Tip of the week 21 - Let subscribers know about your company's terms.

                Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand.  Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement

              Zoho Pagesense Resources

                Zoho SalesIQ Resources

                      Zoho TeamInbox Resources

                        Zoho DataPrep Resources

                          Zoho CRM Plus Resources

                            Zoho Books Resources

                              Zoho Subscriptions Resources

                                Zoho Desk Resources

                                  Zoho Projects Resources

                                    Zoho Sprints Resources

                                      Qntrl Resources

                                        Zoho Creator Resources

                                          Zoho WorkDrive Resources

                                              Zoho Campaigns Resources

                                                Zoho CRM Resources

                                                        Design. Discuss. Deliver.

                                                        Create visually engaging stories with Zoho Show.

                                                        Get Started Now