Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand.
Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement approach, you can rely on expanding your subscriber base, in the cleanest manner.
This sort of a transparency between your brand and your subscribers can also do away with any sort of ambiguity or communication issues (related to subscriber data collection and processing) that might arise now, or in the future.
Considering the importance of brand-subscribers relationship, here's the tip for this week:
P.S. Zoho Campaigns gives you
that let you add these two links to both your subscriber forms and email campaigns. Check them out!