Tip of the week 22 - Why should you optimize your emails?
You might have put painstaking efforts in designing a perfect newsletter, but what if your subscribers don't get to see it the way you designed it? Test and optimize your emails before you hit send—that's how it is done.
Subscribers view your emails on different devices, browsers, and email clients. That means, your emails should be optimized for varied screen sizes and devices so it looks all the same everywhere.
Here's our tip on how you can optimize your emails,
Features in Zoho Campaigns that will help you in optimizing your email campaigns:
User agent stats: Get to know the devices, browsers, and email clients on which your subscribers read emails. This will help you know what elements to have in your emails and what not to.
Responsive pre-designed templates: Almost 50+% of your recipients open emails on their mobile phones. It is important that your emails fit the mobile screens just like they fit the desktop screens.
Inbox previews powered by Litmus: See how your email looks on different browsers, email clients, devices so you can make necessary changes before sending it out.
Do you have any tips to add to this list? Please feel free to leave them in the comments below.
Tip of the week 08 - Deliver rewarding emails to your subscribers
If you're an email marketer, it's not wrong to think that every email of yours should resonate with your subscribers. But again, it's absolutely not right to think so, when such emails aren't actionable and noteworthy. Since most of your subscribers look out for connecting with you, it's your responsibility as an email marketer, to send them quality information that'll enhance their marketing skills. What makes an email start that initial conversation with a subscriber or build that reliability with
Instant Sync - Fetching Accounts Module Fields has been removed at the moment.
Hello all, Good day! This is an update regarding removal of a feature from CRM integration. Recently we identified that the option 'Fetch Accounts Fields' in the Instant sync was not working as expected so we're forced to remove it for any new syncs.
Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
Tip of the week 21 - Let subscribers know about your company's terms.
Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand. Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement
Tip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's
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