Tip of the week 34 - 5 ways to maintain your email list

Tip of the week 34 - 5 ways to maintain your email list




A proper email list often reflects the reach of an institution. This reach is coveted by all but achieved by some. We often forget about drawbacks and incline towards numbers. Success is often reflected by quality and not quantity. This simple message reverberates in maintaining a hygienic email list. Here are five tips which will help you maintain a proper email list.

 

 Organic email lists

 

Non-stop competition can make us susceptible to shortcuts like buying and renting lists from third party entities. Do away with such practices and focus on building an email list by organic means. You can manually add contacts from seminars and events. Creating sign-up forms is always a proven method. You can also integrate your email marketing account with other platforms like shopify etc. 

 


Segmentation

 

In email marketing, segmentation is an example of precision. It helps the marketer to classify contacts under respective groups. The most common criteria are location, demographics, hobby, tastes and preferences, etc. Always segment your contacts in order to provide appropriate content to them. 

 

Making 'unsubscribes' easy

 

An email marketer should always aim for a more transparent system. Making the unsubscribe option prominent allows the un-interested receivers to stop receiving any more emails from you. Always abide by the CAN-SPAM rules and allow the contacts to unsubscribe without delay. 

 

Scrubbing

 

Scrubbing refers to cleaning your contact list off inactive email-ids and duplicate email-ids. As an email marketer you should keep a regular track of your list and get rid of unnecessary contacts. Many email service providers like Zoho Campaigns automatically remove duplicate and inactive contacts from the list at a regular basis.



Re-engagement Campaigns


Very often in pursuit of cleansing, you might remove a few prospective contacts in that process. Always check the lists before taking the final decision. If you are using Zoho Campaigns then go through 'List based Reports' and 'Campaigns based Reports' to get a better perspective of your list. 

 






Follow these practices to maintain your email list and have a better email marketing experience.

Cheers,

Susmit Sen

    Zoho Marketing Automation
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