Tip of the week 34 - 5 ways to maintain your email list

Tip of the week 34 - 5 ways to maintain your email list

A proper email list often reflects the reach of an institution. This reach is coveted by all but achieved by some. We often forget about drawbacks and incline towards numbers. Success is often reflected by quality and not quantity. This simple message reverberates in maintaining a hygienic email list. Here are five tips which will help you maintain a proper email list.


 Organic email lists


Non-stop competition can make us susceptible to shortcuts like buying and renting lists from third party entities. Do away with such practices and focus on building an email list by organic means. You can manually add contacts from seminars and events. Creating sign-up forms is always a proven method. You can also integrate your email marketing account with other platforms like shopify etc. 




In email marketing, segmentation is an example of precision. It helps the marketer to classify contacts under respective groups. The most common criteria are location, demographics, hobby, tastes and preferences, etc. Always segment your contacts in order to provide appropriate content to them. 


Making 'unsubscribes' easy


An email marketer should always aim for a more transparent system. Making the unsubscribe option prominent allows the un-interested receivers to stop receiving any more emails from you. Always abide by the CAN-SPAM rules and allow the contacts to unsubscribe without delay. 




Scrubbing refers to cleaning your contact list off inactive email-ids and duplicate email-ids. As an email marketer you should keep a regular track of your list and get rid of unnecessary contacts. Many email service providers like Zoho Campaigns automatically remove duplicate and inactive contacts from the list at a regular basis.

Re-engagement Campaigns

Very often in pursuit of cleansing, you might remove a few prospective contacts in that process. Always check the lists before taking the final decision. If you are using Zoho Campaigns then go through 'List based Reports' and 'Campaigns based Reports' to get a better perspective of your list. 


Follow these practices to maintain your email list and have a better email marketing experience.


Susmit Sen

    • Sticky Posts

    • Tip of the week 03 - Sending emails in batches

      Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
    • Tip of the week 21 - Let subscribers know about your company's terms.

      Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand.  Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement
    • Instant Sync - Fetching Accounts Module Fields has been removed at the moment.

      Hello all, Good day! This is an update regarding removal of a feature from CRM integration. Recently we identified that the option 'Fetch Accounts Fields' in the Instant sync was not working as expected so we're forced to remove it for any new syncs.
    • Tip of the week 04 - Know about your recipients' 'prime open time.'

      In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's
    • Email Deliverability Tip #15: Run a holiday campaign

      In the previous post, we learned techniques to craft a win-back campaign. Today we'll be focusing on best practices to run a holiday campaign.   The holiday season is the most important season for a marketer. To get the best out of it, you must proactively plan your holiday campaigns and time them to perfection. Let's learn about the best practices to run a successful holiday campaign. Clean your mailing lists, authenticate your sender domain, and warm it up to achieve better email delivery. Send

          Zoho TeamInbox Resources

            Zoho DataPrep Resources

                Zoho CRM Plus Resources

                  Zoho Books Resources

                    Zoho Subscriptions Resources

                      Zoho Desk Resources

                        Zoho Projects Resources

                          Zoho Sprints Resources

                            Zoho Orchestly Resources

                              Zoho Creator Resources

                                Zoho WorkDrive Resources

                                    Zoho Campaigns Resources

                                      Zoho CRM Resources

                                                    Design. Discuss. Deliver.

                                                    Create visually engaging stories with Zoho Show.

                                                    Get Started Now

                                                      Zoho Show Resources

                                                        Zoho Writer Writer

                                                        Get Started. Write Away!

                                                        Writer is a powerful online word processor, designed for collaborative work.