Tip of the week 41- Effective email list segmentation: The basics
Email list segmentation is to help email marketers realize that all contacts are unique, each of them having their own interests and preferences. Once you've identified the target market, you've laid a solid foundation for your email marketing strategies—email opens, click-through and conversions.
In Zoho Campaigns, creating sub-sets for your list of contacts is done with the help of standard and bulk segmentation. With bulk segmentation, long and bulky lists are easily segmented. All you have to do is, provide the field name that has to be segmented and you will automatically have the number of possible segments. These will help you target your contacts to analyze their behavior closely and decide on future email campaigns.
You can segment your list of contacts based on the data you collect from them. Here are a few fields you can consider while segmenting contacts:
1. Geography: Location based email marketing is one of the personalized email marketing methods that helps you target contacts based on their geographical location. This enhances the click and open-rate thereby improving engagement with them.
2. Demography: Send relevant emails to your contacts based on their gender, age, etc. This will help you to target your contacts based on their tastes and preferences thereby improving your email deliverability.
3. Industry: The industry type of your contacts will help you understand their needs and send out email campaigns which will get you more open rates. This will improve the health of your future email campaigns.
4. Behavior and buying pattern: The history of your contacts' purchases can be used to target them further via future email campaigns. This will help you to optimize customer experience and qualify them as your genuine set of contacts.
Campaign activity, contact scoring, consent to marketing newsletters, last active time and many more follows the field names' list above. The more you engage with your contacts, the more will be the conversion rates. These approaches will help you have a direct conversation with your contacts improving your engagement with them and maximizing your ROI.
Do come back here and let us know the before-and-after in the comment box below.
Best Regards,
Annet Mathews
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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