It's simple, your contact list.

What then is the most important component in the work of an email marketer?

You guessed it right, again the winner is, 'contact list.' 

What misfortune can befall on an email marketer with a low or limited number of contact lists?

It will be like being a sailor and moving around an island repeatedly. It doesn't really expand the horizon of possibilities. And in the case of an email marketer it doesn't increase the chances of higher ROI.

It should be the second nature of an email marketer to try and expand the contact lists. To guide in such ventures, here are five tips to help you expand your email lists in ethical ways.

Sign-up forms and pop-up forms are the most well-known methods of email list expansion. As they can be accommodated in many places, they are frequently used. They can be put in the website, landing page, side section of a blog, etc. People interested in your product and brand will want to know more. For this, they will go through your contents. Ensure that they stumble upon these forms so that you can effortlessly get their details.

Events like trade shows, exhibitions and conferences are places which attract a torrent of footfalls. Try to make the most of this and add new people to your contact list. Things become easier if you organize or conduct an event by yourself, in such cases don't forget to collect the details of your attendees.  

As an email marketer see to it that the people engaging with your brand once should surely come back. Provide them with quality downloadable content for free. This way they can not only be well acquainted with your brand but also discover relevant contents. Thus a bond will be created in which you will be able to ask your contacts for their details.

To grow as a brand and become visible, it is important for you as an email marketer to step up the game in online social platforms. Putting sign-up forms in your brand's page is quite common. Advertising in LinkedIn and Facebook are becoming more relevant day by day. These platforms are hubs where people gather and try to garner interests among unknown people. Suggestions and references work best in these arenas. So try to tap the potential of being visible online. 

Most of the businesses that flourished during the medieval age thanked the talents of town criers. It does seem old school in the present context but a human talking about your brand to another human does work best. For instance, customer testimonials. Make sure that you build a strong client relationship with your existing client list. Request them to share with you videos or write-ups discussing about your brand and float it across all channels possible. This is a great way of convincing new people to join your wagon. 

Do let us know in the box below if these tips helped you in your email marketing endeavour.

Regards,