Tip of the week 46- How to craft effective subject line? (Part-One)

Tip of the week 46- How to craft effective subject line? (Part-One)

Let us travel back to the time when the door-to-door sales were most prevalent, where the sales began with a knock on the door. Every sales guy on our door was unique in their own way. If salesperson A made us to slam our door then salesperson B pinched us with curiosity. Now, with whom did you end up buying their offer and what made you do that?

Yes! It was the salesperson B who created a great first impression with the way they introduced themselves and the product, that either made our doors open for a little longer or made us to shut it down within a second.


Even in the world of email marketing, the first impression stands as our key to open doors of success, by using a well crafted subject line.

Now let us dig in to know how to create an Inbox ready subject line that can push up your success meter!

1) Stay short but impactful 

Most of the email readers never read, but scan up the words. So, to catch up with the scanning mind of such readers, you should write a subject line which is both short and impactful.

Apart from this, most of the emails are viewed through smartphones, that means your subject line should play its game within that small space. So, it is always recommended to write a subject line within 25-30 characters and to maintain a word limit between 6 to 8 words.

 2) Brew-up curiosity

Curiosity never killed a cat nor did it kill any human. So, you can safely add a pinch of curiosity while creating the subject line. 

The best way to build a curious subject line is to use questionnaire format, that will make the email recipients become curious about the content of your email campaign or give a sneak peek about the introductory part of the campaign to convey about the content of the email through an incomplete story.

3) Personalization has always been the key

Who does not love attention? Every human at one or the other point would have craved for attention and when you shower some personal attention to your email readers, then there are plenty of chances that it will be read by them.

The subject line can be personalised by adding the readers' name and emojis. You can even go one step further and use the available data about the readers and research about their area of interest to draft subject line accordingly. On the whole, it all goes down to understanding your users and giving them the best.

4) Write like Romans, when in Rome

Spin-up a flexible subject line according to the likes and dislikes of your audience, by knowing your audience by their bones.

Some like a funny subject line, some love a pinch of movie references and some expect it all to be formal, so it is always safe and best to bend and write according to the likes of your readers. It is not easy to know the likes of your audience easily, so to begin with you can make use of A/B testing feature of Zoho Campaigns, to test and select the most loved subject line.

 5) Do play the game of how-to and numbers

The 'how-to' and 'listicle' content is very popular in digital space, as they are solution-driven and very easy to consume. These two big hits can become the star of your email campaign with a suitable subject line.

So, while phrasing the subject line for content that gives out 
business solutions, use 'how-to'.

For content that is set up in the listicles format, use numbers so that readers get an idea about the length of your content.

Fingers are ten, so for now, just store the above email marketing tricks in the tip of your five fingers and use the same for your next campaign until we come back with another five tips for you!


Vinaya M

    Zoho Marketing Automation
            • Sticky Posts

            • Tip of the week 03 - Sending emails in batches

              Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
            • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

              Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
            • Tip of the week 08 - Deliver rewarding emails to your subscribers

              If you're an email marketer, it's not wrong to think that every email of yours should resonate with your subscribers. But again, it's absolutely not right to think so, when such emails aren't actionable and noteworthy. Since most of your subscribers look out for connecting with you, it's your responsibility as an email marketer, to send them quality information that'll enhance their marketing skills. What makes an email start that initial conversation with a subscriber or build that reliability with
            • Instant Sync - Fetching Accounts Module Fields has been removed at the moment.

              Hello all, Good day! This is an update regarding removal of a feature from CRM integration. Recently we identified that the option 'Fetch Accounts Fields' in the Instant sync was not working as expected so we're forced to remove it for any new syncs.
            • Tip of the week 21 - Let subscribers know about your company's terms.

              Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand.  Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement

            Zoho Pagesense Resources

              Zoho SalesIQ Resources

                    Zoho TeamInbox Resources

                      Zoho DataPrep Resources

                        Zoho CRM Plus Resources

                          Zoho Books Resources

                            Zoho Subscriptions Resources

                              Zoho Desk Resources

                                Zoho Projects Resources

                                  Zoho Sprints Resources

                                    Qntrl Resources

                                      Zoho Creator Resources

                                        Zoho WorkDrive Resources

                                            Zoho Campaigns Resources

                                              Zoho CRM Resources

                                                      Design. Discuss. Deliver.

                                                      Create visually engaging stories with Zoho Show.

                                                      Get Started Now