Even though the holiday season thrives on deadlines and urgencies, you as an email marketer should make the most of this. Try to enter the market long before others and tell a story to create the need for the goods and services on offer. 

Yes, it is widely accepted that the holiday season demands for shorter emails. This is true to some extent but then again, isn't it what every one is doing? You can on the other hand keep it short and allow the receivers to interact with your email.

Other social platforms:

You can easily seek the help of social platforms to talk about your holiday sales. Authentic product images, eye-catching visuals and bold and large letters often do the trick.

Provide free shipping and other offers:

Incentives work best no matter what is the occasion. The holiday season is a testimony to this fact. Every receiver seeks solace only in those holiday season emails which have that extra something to offer. Even so, some new buyers too enter the market in hope of newer incentives.

Just as you are required to begin an email campaign well before the start of the festivity, make sure that your sale stays well after it. This is also a good way of clearing off the holiday stock. You can aim this technique to attract the buyers who must have missed out the sale during the scheduled time. This will also increase your customers and brand loyalty.