Tip of the week 49 - 5 tips to maximise engagement this holiday season
In reality, holiday season marketing is all about crowd control but in the virtual world, every email marketer needs to create their own crowds. From assessing the lists, planning the campaigns to sending them and evaluating the reports, this season is a tiresome testing ground.
Today's tip of the week is all about five hand-picked areas which are often ignored while planning for the holiday season email marketing. These points, no matter how negligible they have been, they are rather quite useful at times like this.
Create Urgency:
Even though the holiday season thrives on deadlines and urgencies, you as an email marketer should make the most of this. Try to enter the market long before others and tell a story to create the need for the goods and services on offer.
A virtual necessity for the products will automatically create curiosity among the buyers. In order to retain this interest, you will have to show the visuals of the goods and services to the people more and more as the days arrive.
Heightened interactivity:
Yes, it is widely accepted that the holiday season demands for shorter emails. This is true to some extent but then again, isn't it what every one is doing? You can on the other hand keep it short and allow the receivers to interact with your email.
Put a question and ask every one to answer, the correct answer will fetch the winner an unbelievable prize. You can opt for this approach along with some consolation prizes for the others. This heightened sense of interactivity will increase the connection of people with your brand in no time.
Other social platforms:
You can easily seek the help of social platforms to talk about your holiday sales. Authentic product images, eye-catching visuals and bold and large letters often do the trick.
Try to bring in people form as many platforms as possible. This will allow your old customers to contribute as brand advocates. More the people merrier it is for you as an email marketer.
Social platforms also give an increased visibility to your brand. In case you have run short of time for this year's campaign, worry not, your social media share will create enough buzz for the next year's holiday season.
Provide free shipping and other offers:
Incentives work best no matter what is the occasion. The holiday season is a testimony to this fact. Every receiver seeks solace only in those holiday season emails which have that extra something to offer. Even so, some new buyers too enter the market in hope of newer incentives.
You will have to tap this potential and provide discounts and offers to some of the bare essentials that follow a purchase. Providing free shipping is one such example, every buyer needs e-commerce platforms to deliver the goods purchased. What better incentive than getting done for free?
If possible, offer other deals as well, make your email campaign more varied and satisfactory. Do this so that even the seasonal buyers can be convinced to stay loyal even after the holiday season.
Extend beyond the holiday festivals:
Just as you are required to begin an email campaign well before the start of the festivity, make sure that your sale stays well after it. This is also a good way of clearing off the holiday stock. You can aim this technique to attract the buyers who must have missed out the sale during the scheduled time. This will also increase your customers and brand loyalty.
Going beyond the stipulated time also allows a flexibility to tell your story in your way, there is no abrupt end to your sale process.
We hope this helped! Keep watching out this space for more tips on holiday email marketing.
Regards,
Susmit Sen
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