Tip of the week 52 - How to smartly restart your email marketing for 2020

Tip of the week 52 - How to smartly restart your email marketing for 2020



As a marketer, you had likely put your email marketing on autopilot before leaving for your vacation to ring in 2020. So once you come back and start chalking out strategies for 2020, tap into the insights your automation tool has in store.

 

Apart from triggering emails based on your predefinitions, today's automation tools depict the complete buying journey of your contacts. If analyzed closely, these reports help you understand the tastes and preferences of your contact. 

 

Zoho Campaigns, for example, lets you build automation-based email journeys that are specific to your needs.






By comparing the number of contacts who've entered the workflow versus who've completed their journey, you get an idea of what clicked and what didn't. You can also check if the holiday season has influenced mobile shopping. If yes, your future campaigns should be more mobile-friendly. 

  

 The other advantage of these workflows is that they depict a contact's journey from start to finish.



In the above-shown picture, you may see how a particular contact has entered and met the end goal of the workflow. This feature is called workflow trace-path and it also tells you when did one cross each stage of the workflow. Even the simplest of metrics like total time in workflow plays a big role in understanding how active a contact is. 

 

So, before even getting your thinking caps on for 2020, spend some time to study your automation reports. For, catering to the exact needs of your contacts is the key to success. 

 

 


Hope this helped! Stay tuned to this space as we’ll be talking about the email marketing trends for 2020, next week. 

 

Regards, 


Aravindhan S



    Zoho Marketing Automation
              • Sticky Posts

              • Tip of the week 03 - Sending emails in batches

                Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
              • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

                Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
              • Tip of the week 08 - Deliver rewarding emails to your subscribers

                If you're an email marketer, it's not wrong to think that every email of yours should resonate with your subscribers. But again, it's absolutely not right to think so, when such emails aren't actionable and noteworthy. Since most of your subscribers look out for connecting with you, it's your responsibility as an email marketer, to send them quality information that'll enhance their marketing skills. What makes an email start that initial conversation with a subscriber or build that reliability with
              • Instant Sync - Fetching Accounts Module Fields has been removed at the moment.

                Hello all, Good day! This is an update regarding removal of a feature from CRM integration. Recently we identified that the option 'Fetch Accounts Fields' in the Instant sync was not working as expected so we're forced to remove it for any new syncs.
              • Tip of the week 21 - Let subscribers know about your company's terms.

                Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand.  Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement

              Zoho Pagesense Resources

                Zoho SalesIQ Resources



                      Zoho TeamInbox Resources

                        Zoho DataPrep Resources



                          Zoho CRM Plus Resources

                            Zoho Books Resources


                              Zoho Subscriptions Resources

                                Zoho Desk Resources

                                  Zoho Projects Resources


                                    Zoho Sprints Resources


                                      Qntrl Resources


                                        Zoho Creator Resources


                                          Zoho WorkDrive Resources




                                              Zoho Campaigns Resources

                                                Zoho CRM Resources

                                                        Design. Discuss. Deliver.

                                                        Create visually engaging stories with Zoho Show.

                                                        Get Started Now