Tip of the week 53- Seven tips to make 2020 the best email marketing year yet.

Tip of the week 53- Seven tips to make 2020 the best email marketing year yet.

Mobile friendly emails on the go:
Make your emails campaigns compatible with different devices, especially mobiles. Factors such as email width, misalignment in the format of the template are just some of the disruptions you can face. Use pre-loaded templates and stay safe while reaching a larger spectrum of audience who open their emails from mobile phones.

Minimalist content is best content:

Craft contents which say a lot with very less effort. People today prefer not to spare the extra minutes from their daily routine. Invest on this aspect and allow them to engage with your brand on the move. Minimal use of images and colours can often be an effective tool for persuasion. Go ahead and try it. 

Personalized email marketing:
Approach your contacts as your long-lost friends or close associates. Make them feel included in the decisions of your brand. Address them by their names and cater to them content best suited for them in the given season. Use merge tags and dynamic content to bridge the gap between the sender and the receivers. 

Interactivity should prevail:

Let your content generate the tools to your receivers so that they can engage with your brand. Provide CTAs that open up to important downloadable or landing pages. Use pop-up forms and sign-up forms to maximize your connection with the receivers. Let your brand run on interactivity and not in isolation. 

Customers as promoters:

Create content focussing on your receivers where they can speak about your brand. Your recipients and users might be the best critiques but they are also the perfect promoters of brand authentication. User generated content is created out of a strong customer base informing and influencing the others unaware about the brand.  

Engagement is the key:

Allow your contacts to respond to your posts, newsletters, updates, promotions and etc. Give way to a simple feedback system and know more about their tastes and preferences and suggestions. Incorporate sign up forms and pop-up forms in your campaigns and also opt for survey campaigns for a better understanding of your customers. 

More of automation:

Decrease the time and effort factor in your email marketing by automating them using workflows and autoresponders. Since the industrial revolution, man has started to minimize effort and maximize results, it’s time we try that in email marketing too.

The last decade raised the issue of time management in email marketing, well, this decade too will demand the best from you.  

Hope this helps you achieve better results in email marketing. All the best for the year ahead.

Best regards,

Susmit Sen

    Zoho Marketing Automation
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