Tip of the week 54 - How to ask the email receivers to whitelist your email address?

Tip of the week 54 - How to ask the email receivers to whitelist your email address?

There are days in the life of an email marketer when the carefully-crafted email campaign decides to call the spam folder as its only home, even after following some of the best email practices.

The common reason for this would be that the contact details of the sender might not have been whitelisted by the receiver, which means the sender's email address is not added to the list of approved contacts by the receiver.

So, the first step to attain a safe inbox landing is to get whitelisted by the receiver and we have wrapped up some tips to achieve the same.


1) Spread the word

The customer base of some business might not be aware of email jargon such as whitelisting. There are also some customers who will have sufficient idea about multiple email terminology and yet might not consider using the same. So, before placing the request to your receivers' to whitelist your email address it is advised to analyse the customer base and then frequently spread the word about whitelisting to customers who are not aware about it through blog post, emails and social media post.

2) Ask and you shall receive

Once you spread awareness about whitelisting, its time to gently ask your receivers to add your contact to their trusted senders' list. Ensure that you use universal language and gentle tone while requesting your receivers instead of directly using the term whitelisting. One can also lay down the benefit of whitelisting the contacts and also provide a link that navigates them to the page where the detailed instruction on whitelisting will be given.

3) Request, but at the right time

A request made at the right time has a better impact and gives greater result.So, the right time to request the receivers is preferably after a consistent increase in open or click rates which can be achieved by sending an email campaign for initial on-boarding and customer engagement.

Because, only at this stage, the receivers will be eager enough to look forward for your email campaign and will happily accept the request laid down to receive the email campaign in their inbox consistently.


4) vCard is the key

Make the whitelisting process a hassle-free one for the receivers by making use of Zoho Campaigns vCard merge tag, which acts like e-business card.The sender has to attach vCard along with their email campaign so that later on they will be instantly added in the receivers' contact list when the receiver clicks on the vCard merge tag link.

So, do try out the above best practices and safely escape the spam trap!


    Zoho Marketing Automation
              • Sticky Posts

              • Tip of the week 03 - Sending emails in batches

                Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
              • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

                Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
              • Tip of the week 08 - Deliver rewarding emails to your subscribers

                If you're an email marketer, it's not wrong to think that every email of yours should resonate with your subscribers. But again, it's absolutely not right to think so, when such emails aren't actionable and noteworthy. Since most of your subscribers look out for connecting with you, it's your responsibility as an email marketer, to send them quality information that'll enhance their marketing skills. What makes an email start that initial conversation with a subscriber or build that reliability with
              • Instant Sync - Fetching Accounts Module Fields has been removed at the moment.

                Hello all, Good day! This is an update regarding removal of a feature from CRM integration. Recently we identified that the option 'Fetch Accounts Fields' in the Instant sync was not working as expected so we're forced to remove it for any new syncs.
              • Tip of the week 21 - Let subscribers know about your company's terms.

                Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand.  Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement

              Zoho Pagesense Resources

                Zoho SalesIQ Resources

                      Zoho TeamInbox Resources

                        Zoho DataPrep Resources

                          Zoho CRM Plus Resources

                            Zoho Books Resources

                              Zoho Subscriptions Resources

                                Zoho Desk Resources

                                  Zoho Projects Resources

                                    Zoho Sprints Resources

                                      Qntrl Resources

                                        Zoho Creator Resources

                                          Zoho WorkDrive Resources

                                              Zoho Campaigns Resources

                                                Zoho CRM Resources

                                                        Design. Discuss. Deliver.

                                                        Create visually engaging stories with Zoho Show.

                                                        Get Started Now