Tip of the week 55- When can 'sender address' and 'reply to address' be different?

Tip of the week 55- When can 'sender address' and 'reply to address' be different?


Well, it is not, especially when you are a part of an organisation that has clear demarcations between, administration, support, marketing and sales teams. 

Why so?



It is because, emails sent from one department or an individual might be marketing or sales oriented but the feedback can be received by a concerned department which regularly looks into such contents concerning doubts. 


It is very often the scenario that a sales email sent to a group of people might trigger some counter reactions. The sales executive who had sent the email might be in the midst of a busy schedule and is unable to handle all these questions and doubts. It is where the support team comes into play.



Or, let's say you are to send a marketing email to a group of people who are nearly converted. The feedbacks you will receive are likely going to be dominated by sales related doubts. That is when you really wish that the sales team received these feedback and not you.



You can also opt to go for the same sender address and 'reply to' address if you want to maintain a more static two-way communication. Make a thoughtful decision based on your business and give way for better communication.




Follow this space for more such tips and write back to us sharing your email marketing experiences . 

Cheers,

Susmit






    Zoho Marketing Automation
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