Tip of the week 56 - Tried-and-true tips for remote working in email marketing

Tip of the week 56 - Tried-and-true tips for remote working in email marketing

In these days, we're all thinking about how to stay productive and creative during this new lifestyle that COVID -19 alarmed us. And, since we are a cloud-based marketing software, we've a few tips and tricks that will help you to live up to your expectations during these remote working days. Here are a few methods that email marketers can try to adopt a smooth and flexible style of email marketing. 


Make sure that your email marketing software has got the following capabilities to solve the core issues faced by marketers who work-from-home: 


1. Storage - Even when you are staying in a place which doesn't have adequate internet facilities, this storage space in your email marketing software can provide the already used images, email templates, attachments, etc., for future use. This helps you not to get worried about sending a plain text email during your remote working hours. 


In Zoho Campaigns, you can save your email templates, images, email workflows, and many more under the library module


2. Data protection - Sharing data between team members is important but you have to verify that sensitive data is not being manipulated by sharing it across. Well, to avoid this risk of data access, it is better to confirm that your software is giving you a setting that will help you to share data based on customization.


In Zoho Campaigns, you can use roles and privileges to take care of data access while having multiple users in your organization.


3. Reminders to notify - If you've got too many users in your email marketing software account, it's good to let them also know about your email campaign plans. If you've got a calendar in your software, you save your time without manually letting them know regarding your emails.


In Zoho Campaigns, you have a campaign calendar that lets you set reminders for specific dates, and create draft email campaigns for upcoming holidays or events.


4. Data sharing settings - If you want to share important details about a specific list or a campaign report to your teammates, you shouldn't go in search of any other third party applications. You require an email marketing software that helps you share important information which is password protected too. 


In Zoho Campaigns, you can share reports to anyone, anywhere. Also, list sharing is available. However, they're both password protected and access code must be shared. 


5. Send emails on the go - Why send emails on your computer or laptop applications if it's come handy to you? Now, check out if your email marketing software provides a mobile application through which you can send out your ready-to-go email campaigns and help you manage your account. 


Zoho Campaigns is available as a mobile application to use your account in multiple mobile devices and work offline. 


Read more about remote working and email marketing with Zoho Campaigns here.

Best Regards,

Annet Mathews

    Zoho Marketing Automation
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