Tip of the week 62 - 5 Tips to make your emails better for mobile users

Tip of the week 62 - 5 Tips to make your emails better for mobile users

Emails still remain a critical tool for businesses to communicate with customers. This is mostly because mobile is one of the preferred mediums for reading emails, at least for a quick check of the content. Also, particularly due to the COVID-19 lifestyle, most emails are opened in mobiles. So, let's make sure that the next email campaign that we send out will be mobile optimized too. 

Here are a few tips that need to be taken care while you address your customers who open emails in mobile devices:


    1. Subject Line - It is significant to keep in mind that not many mobile devices support lengthy subject lines. Shorter the subject line length, greater the impact. So, subject line is the first thing that people notice while opening an email in their mobile devices.Make it look clean/short and catchy.


    2. The pre-header - Not many are still aware about the pre-header, which is a short summary like text that follows the subject line. You've made your subject line pretty good and the next sentence people read will be your pre-header. Make sure to make it subtle but relevant to the email content.


    3. Font size - Small font would look good in a laptop or on an iPad. However, when it comes to a mobile audience, it becomes difficult to read. We keep 14px -18px as font size while preparing our email content. Also, send test versions of the email to check and make sure that your text is clear on multiple devices.

    4. Spacing matters - Long paragraphs in emails will make it difficult for mobile users. So, validate your sentence structure, cut short them and add space to your emails while writing the message. This will make readers not lose their focus/interest on your email content. 

    5. Images and CTA - Be selective with the images that you choose. If you're using responsive email templates, go ahead and use them. If not, consider using smaller images in your message. Also, the CTA button in your emails should be large enough that the mobile recipients can click on it with their fingers. 

Best Regards, 
Annet Mathews

    Zoho Marketing Automation
      Zoho Mail - CRM Integration
              • Sticky Posts

              • Tip of the week 03 - Sending emails in batches

                Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
              • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

                Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
              • Tip of the week 08 - Deliver rewarding emails to your subscribers

                If you're an email marketer, it's not wrong to think that every email of yours should resonate with your subscribers. But again, it's absolutely not right to think so, when such emails aren't actionable and noteworthy. Since most of your subscribers look out for connecting with you, it's your responsibility as an email marketer, to send them quality information that'll enhance their marketing skills. What makes an email start that initial conversation with a subscriber or build that reliability with
              • Instant Sync - Fetching Accounts Module Fields has been removed at the moment.

                Hello all, Good day! This is an update regarding removal of a feature from CRM integration. Recently we identified that the option 'Fetch Accounts Fields' in the Instant sync was not working as expected so we're forced to remove it for any new syncs.
              • Tip of the week 21 - Let subscribers know about your company's terms.

                Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand.  Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement

              Zoho Pagesense Resources

                Zoho SalesIQ Resources

                      Zoho TeamInbox Resources

                        Zoho DataPrep Resources

                          Zoho CRM Plus Resources

                            Zoho Books Resources

                              Zoho Subscriptions Resources

                                Zoho Desk Resources

                                  Zoho Projects Resources

                                    Zoho Sprints Resources

                                      Qntrl Resources

                                        Zoho Creator Resources

                                          Zoho WorkDrive Resources

                                              Zoho Campaigns Resources

                                                Zoho CRM Resources

                                                        Design. Discuss. Deliver.

                                                        Create visually engaging stories with Zoho Show.

                                                        Get Started Now