Tip of the week 63- Know your contacts well with polls in Zoho Campaigns
Communication in its true form is characterised by feedback. In email campaigns there are a few avenues via which you can achieve this. Using polls in Zoho Campaigns is one such way. With polls enabled in campaigns, your contacts can interact with your emails and help you understand them well.
There are three types of polls available to be enabled in your email campaigns:
- Basic poll
- Rating based poll
- Reaction based poll
Basic poll-
Provide a question and allow the email recipients to choose from the options provided as answers. You can put up a minimum of two and a maximum of five responses.
You can use this poll in campaigns sent in B2B communication. With the basic poll, you can initiate a straightforward feedback with the requisite words to back them.
You can ask your email recipients about the email content, sending time or any specific topic. A direct interaction via basic poll will enable you to gauge the preferences of your email recipients.
Real time scenario: You are interested to know from your contacts about the next topic of your email campaign. You post a question and ask them to choose from the topics you provide in the form of response options. Finalise the best topic based on the responses received from your contacts.
Rating based poll-
Enable rating based polls in your email campaigns and allow the email recipients to rate you based on the question provided.
Rating based polls are very effective when you aim to allow your contacts to vote for a topic for your upcoming email campaigns. This type of poll will help you craft a more recipient oriented email campaign structure.
With a minimum rating of 3 and a maximum of 10, you can provide adequate scoring options to your contacts.
Real time scenario: You are curious to know how well your brand and its products are received by the people. You provide them with the necessary question, along with it, you allow them to respond by rating you. Where a score of 0 will denote displeasure and the highest score of 5 will denote extreme happiness. This will help you gauge how much your brand does resonate with your contacts.
Reaction based poll-
Adhering to more concurrent techniques, you can incorporate emojis in your poll and facilitate a more interactive feedback system.
Emojis are often equated with reactions, and their implementation in B2C communication can be very effective. Alike rating based polls, reaction based polls are also determined by points, only here they are represented by emojis.
From a smiling face, angry face to thumbs up and etc, allow your recipients to tell you how they feel. Customise this poll accordingly and reach out to as many people as possible.
Real time scenario: One day you think of asking your email recipients whether they like the content they receive from you or not. You immediately incorporate reaction based poll in your email campaign. The different emojis will allow the recipients to express their reactions and help you learn more about their preferences.
Apart from polls, you can also utilize forms and survey based campaigns to measure your importance and relevance among your contacts.
Hope our tip helps you understand your contacts well.
Stay safe and stay connected.
Regards,
Susmit Sen
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
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In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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