Tip of the week 65: Three pillars of email marketing

Tip of the week 65: Three pillars of email marketing


The ultimate success of your email campaign relies on optimization of three pillars of email marketing namely, subject line, email design, and campaign scheduling.

 

And, the best way to improve the performance in these three areas of email marketing is to conduct a survey and understand the likes and dislikes of your subscribers from the survey result.

 

So, with this idea we recently conducted a survey on Twitter, LinkedIn and Instagram with a major focus on the three pillars of email marketing. 

 

We have also wrapped up the survey result as a tip that will help you in designing a personalized and effective email strategy.

 

Read on to know more about it,

 

1) Subject line — The first impression is the best impression

 




The survey result puts forth the fact that, we all love to be remembered and called out by our name. When the receiver scrolls through their inbox, they are bound to stop at a subject line that has their name.

 

You can easily add your subscriber's name in the subject line to use the merge tag options.

 ​​​​

2) Email design — Great design reflects the right idea

 

"Do not judge a book by its cover"

 

But, we know a well-designed book cover is the first thing that catches our eye. The same concept can be used while crafting an email campaign.

 

About, 70% of people choose email design as the first thing that excites them the most. That clearly brings out the importance of a well-designed email.

 



 
You can easily choose from our wide range of ready to use, responsive, and creative email template collection, that will hold the attention of your subscribers. 

 

3) Send time — There is a right time for everything  

 

Now, you have crafted a click-worthy subject line that contains attractive and engaging email design. However, all of this will be of no use if your subscriber never read them, right?

 

So, the best way to get the attention of your subscribers is to reach them when they are ready to read.

 

Our recent poll on Instagram resulted in 78% of people choosing morning emails over evening emails. This clearly conveys, that morning is the best time to send out our email campaign.

 



 

The send time varies due to various factors such as geographical difference, lifestyle, purchase behaviour. 

 

So, the best way to reach out to your subscribers is either by understanding them through survey or use send-time optimization to automatically send your emails based on your subscribers' past open rate.

 


 

Keep working on these three pillars of email marketing and obtain consistent growth!

 

Also, do participate in our future social media survey to learn and grow together. 


    Zoho Campaigns




Regards,

Vinaya.M




    Zoho Marketing Automation
              • Sticky Posts

              • Tip of the week 03 - Sending emails in batches

                Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
              • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

                Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
              • Tip of the week 08 - Deliver rewarding emails to your subscribers

                If you're an email marketer, it's not wrong to think that every email of yours should resonate with your subscribers. But again, it's absolutely not right to think so, when such emails aren't actionable and noteworthy. Since most of your subscribers look out for connecting with you, it's your responsibility as an email marketer, to send them quality information that'll enhance their marketing skills. What makes an email start that initial conversation with a subscriber or build that reliability with
              • Instant Sync - Fetching Accounts Module Fields has been removed at the moment.

                Hello all, Good day! This is an update regarding removal of a feature from CRM integration. Recently we identified that the option 'Fetch Accounts Fields' in the Instant sync was not working as expected so we're forced to remove it for any new syncs.
              • Tip of the week 21 - Let subscribers know about your company's terms.

                Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand.  Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement

              Zoho Pagesense Resources

                Zoho SalesIQ Resources



                      Zoho TeamInbox Resources

                        Zoho DataPrep Resources



                          Zoho CRM Plus Resources

                            Zoho Books Resources


                              Zoho Subscriptions Resources

                                Zoho Desk Resources

                                  Zoho Projects Resources


                                    Zoho Sprints Resources


                                      Qntrl Resources


                                        Zoho Creator Resources


                                          Zoho WorkDrive Resources




                                              Zoho Campaigns Resources

                                                Zoho CRM Resources

                                                        Design. Discuss. Deliver.

                                                        Create visually engaging stories with Zoho Show.

                                                        Get Started Now