Preheders are often caught between the subject line and content of an email. The importance of this section is often limited to providing details to the subject line and summary of the content. A detailed look will say otherwise. For an email marketer, a preheader is often a decider on the grounds of relevance, clarity, curiosity to name a few.
Here are five ways to help you create preheaders that can connect well with your email recipients:
Make use of characters
Preheaders are mostly limited to 100 characters so you should make every character count. Different devices and platforms accommodate characters differently. Owing to this reason, you should provide your most important message within the first 40-50 characters.
Complement the subject line
Let your preheader validate your subject line's claims or describe it in details. This kind of reciprocal relation should be forged between them. A complimenting preheader always reduces the ambiguity in approach helping the recipients understand the crux of the email even before opening it.
You can either be curious and ask your email recipients a question or you might create curiosity among them with your words. Choices are many and it's up to you which one you choose. You can also use phrases like, 'check this out..', and initiate a call to action early on in your email.
Use of emojis
This one is a bit tricky, using emojis will certain help in two ways. Firstly you will convey more with less characters and secondly you can have enough characters to convey other messages. Having said this, emojis can't be used always. You can comfortably take this path while sending out emails to familiar contacts or during a B2C conversation. In case of BEB communication, you can be more professional even while using emojis.
Numbers have a psychological edge over the other points. Humans relate well with numbers, whether it is discounts or offers, we are convinced only when we see the numbers. You can use numbers in your preheader to convey some important message related to coupons or features, like, 10 new features to check out.
Hope our tip helps you in your email marketing.