Tip of the week 67- 5 tips to make your preheader effective

Tip of the week 67- 5 tips to make your preheader effective

Preheders are often caught between the subject line and content of an email. The importance of this section is often limited to providing details to the subject line and summary of the content. A detailed look will say otherwise. For an email marketer, a preheader is often a decider on the grounds of relevance, clarity, curiosity to name a few.

Here are five ways to help you create preheaders that can connect well with your email recipients:

Make use of characters

Preheaders are mostly limited to 100 characters so you should make every character count. Different devices and platforms accommodate characters differently. Owing to this reason, you should provide your most important message within the first 40-50 characters. 

Complement the subject line

Let your preheader validate your subject line's claims or describe it in details. This kind of reciprocal relation should be forged between them. A complimenting preheader always reduces the ambiguity in approach helping the recipients understand the crux of the email even before opening it. 

Multiple approaches

You can either be curious and ask your email recipients a question or you might create curiosity among them with your words. Choices are many and it's up to you which one you choose. You can also use phrases like, 'check this out..', and initiate a call to action early on in your email. 

Use of emojis

This one is a bit tricky, using emojis will certain help in two ways. Firstly you will convey more with less characters and secondly you can have enough characters to convey other messages. Having said this, emojis can't be used always. You can comfortably take this path while sending out emails to familiar contacts or during a B2C conversation. In case of BEB communication, you can be more professional even while using emojis. 


Numbers have a psychological edge over the other points. Humans relate well with numbers, whether it is discounts or offers, we are convinced only when we see the numbers. You can use numbers in your preheader to convey some important message related to coupons or features, like, 10 new features to check out. 

Hope our tip helps you in your email marketing.

Best regards,



    Zoho Marketing Automation
              • Sticky Posts

              • Tip of the week 03 - Sending emails in batches

                Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
              • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

                Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
              • Tip of the week 08 - Deliver rewarding emails to your subscribers

                If you're an email marketer, it's not wrong to think that every email of yours should resonate with your subscribers. But again, it's absolutely not right to think so, when such emails aren't actionable and noteworthy. Since most of your subscribers look out for connecting with you, it's your responsibility as an email marketer, to send them quality information that'll enhance their marketing skills. What makes an email start that initial conversation with a subscriber or build that reliability with
              • Instant Sync - Fetching Accounts Module Fields has been removed at the moment.

                Hello all, Good day! This is an update regarding removal of a feature from CRM integration. Recently we identified that the option 'Fetch Accounts Fields' in the Instant sync was not working as expected so we're forced to remove it for any new syncs.
              • Tip of the week 21 - Let subscribers know about your company's terms.

                Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand.  Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement

              Zoho Pagesense Resources

                Zoho SalesIQ Resources

                      Zoho TeamInbox Resources

                        Zoho DataPrep Resources

                          Zoho CRM Plus Resources

                            Zoho Books Resources

                              Zoho Subscriptions Resources

                                Zoho Desk Resources

                                  Zoho Projects Resources

                                    Zoho Sprints Resources

                                      Qntrl Resources

                                        Zoho Creator Resources

                                          Zoho WorkDrive Resources

                                              Zoho Campaigns Resources

                                                Zoho CRM Resources

                                                        Design. Discuss. Deliver.

                                                        Create visually engaging stories with Zoho Show.

                                                        Get Started Now