Tip of the week 70 - How to organize your email list?
A quality email list adds value to your email marketing efforts.
However, what if the quality of your email list is slowly draining out due to ineffective organization of the email list?
That is a pretty bad picture to imagine, right?
No worry, we have wrapped up a bundle of email list organization tips for you. This will help you stay organised, focused and productive.
1) Deep clean your email list
The amount spent on maintenance of a particular email list is parallelly connected with the increasing number of subscribers. So, the first step is to analyze the subscriber's growth in your email list.Then, based on the length of your email list you can determine the time period to undertake deep cleaning of your email list. Always, keep in touch with the pulse of your email list and then add the email list cleaning routine to your email marketing strategy.
The best way to clean an email list with multiple subscribers is to segment them into different categories and then proceed with cleaning one segment at a time. Also, analyze the email list report and contact score to identify and remove inactive subscribers.
2) Arrange your list in proper folders
Talking about cleanliness can make you recall a famous saying which goes like, "There is a place for everything and everything in its place."
Maintaining folders for your email list is one of the best ways to live by the above quote.
So, build a habit of first creating a folder and then create an email list inside that particular folder.
3) Have a topic assigned for each list
Always send campaigns about a specific topic which is preferred by your contacts, to improve personalized communication and build conatct's trust upon you.
The first step to achieve this is to choose the topic hierarchy that suits your email marketing strategy. Then, collect your contact's topic preferences and organize your email lists under relevant topics effectively.
Hence, topic holds dual benefits of creating personalized communication and also aids in better list management.
Hence, topic holds dual benefits of creating personalized communication and also aids in better list management.
4) Have more than one backup
We are familiar with the saying " Do not keep all your eggs in one basket". The same way remember to, never have a single backup of your email list
So, ensure that you create multiple backups to store your email list safely. You can easily push your contacts to a cloud-based platform such as Zoho CRM, Contact manager, etc.
5) Bookmark your favourites
Certain email lists are frequently used and it becomes essential to organize them in such a way that it can be quickly accessed. That's when the favorite option helps you in organizing your most-used email list in a quickly accessible place.
The favourite list will help you save time from navigating from one page to another. It can be easily accessed even while you are working on editing your email campaign or while building your next workflows.
So, make use of these tips and stay organized!
Stay well.
Regards,
Vinaya. M
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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