Tip of the week 73: How to work unsubscribes to your advantage
Picture this: you lawfully send an email campaign; you come back to measure its performance; you look at the available metrics...and you find that certain subscribers have opted-out (unsubscribed).
Does unsubscribes psychologically affect you (ever so slightly)? If yes, you're definitely not alone.
However, is it a major problem? Not really!
Now let's first briefly discuss the upsides before moving on to the tip that helps you work unsubscribes to your advantage.
Upsides of unsubscribes:
1. Improves your deliverability long-term
If a contact hasn't engaged with your emails at all for a long time (probably because of lack of interest), your next email to them can be rendered counterproductive. This is because the mailbox providers like Gmail, Yahoo, and more treat inactivity as a bit of a negative signal and start scrutinizing your emails more over time. (They use a lot of spam filters to decide the placement of your emails in the mailbox of your recipients.)
Therefore, you're better off seeing the uninterested contacts unsubscribe rather than having them in your list and affecting your email-sending reputation by sending further emails.
2. Fast-tracks the ideal content strategy
Let's face it, it's practically impossible to devise the ideal content strategy from the word go. Only when you send more and more email campaigns, you inch closer towards the ideal, long-term content strategy for your business. However, this process can be fast-tracked by having a responsive target audience...which is why unsubscribes shouldn't be a major concern.
Tip: Feedback page for unsubscribes
The moment your subscribers hit the unsubscribe link, you can ask their feedback as to what made them take the decision. The feedback you get is worth its weight in gold when it comes to sharpening your content strategy (or even fixing your email-sending policy/frequency).
To make things easier, you can design a checkbox-enabled poll like this:
Configuring feedback page for unsubscribes
As for Zoho Campaigns, you can enable Unsubscription Feedback by following the steps mentioned in this help guide. Tip summary
Hope you found this helpful!
Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
Tip of the week 08 - Deliver rewarding emails to your subscribers
If you're an email marketer, it's not wrong to think that every email of yours should resonate with your subscribers. But again, it's absolutely not right to think so, when such emails aren't actionable and noteworthy. Since most of your subscribers look out for connecting with you, it's your responsibility as an email marketer, to send them quality information that'll enhance their marketing skills. What makes an email start that initial conversation with a subscriber or build that reliability with
Instant Sync - Fetching Accounts Module Fields has been removed at the moment.
Hello all, Good day! This is an update regarding removal of a feature from CRM integration. Recently we identified that the option 'Fetch Accounts Fields' in the Instant sync was not working as expected so we're forced to remove it for any new syncs.
Tip of the week 21 - Let subscribers know about your company's terms.
Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand. Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement
Zoho Pagesense Resources
Zoho SalesIQ Resources
Zoho TeamInbox Resources
Zoho DataPrep Resources
Zoho CRM Plus Resources
Zoho Books Resources
Zoho Subscriptions Resources
Zoho Desk Resources
Zoho Projects Resources
Zoho Sprints Resources
Zoho Creator Resources
Zoho WorkDrive Resources
Zoho Campaigns Resources
Zoho CRM Resources
Zoho Show Resources
Get Started. Write Away!
Writer is a powerful online word processor, designed for collaborative work.