Tip of the week 75 - 5 tips to design your holiday email templates in 2020

The festive season has just begun and so you will definitely have to send a lot more emails to your customers. All these emails should be designed in a way to convey the spirit of holidays. So, let's take a look at a few of the tips that could help you send emails that differentiate you from the rest.

1. Highlight your brand: The holiday season doesn't mean that you will have to revamp your brand design while sending out the email campaigns. You will just have to tweak a bit of your email design and share the happiness of the holiday season. Changing your brand color for holiday recognition might confuse the audience as well.

2. Choose dark mode friendly designs: Dark mode is trending nowadays with the new updates coming in for various applications. So, make sure that the email template design is optimized for both light and dark screen. Use transparent backgrounds while crafting your email designs so that it stands out for dark as well as light modes.

3. Have fun with colors: Almost all holidays have a specific color scheme. Design each email template by keeping in mind to review and update them based on the holidays. Before designing, research a little bit on the colors to emphasize and set the tone of your holiday email templates.

4. Less content, more attention: People might be busy with the holiday season not having the time to read paragraphs conveying your message. Being busy, they might check your emails on mobile phones. So, try to send email campaigns with less content so that they would scroll less and the click-through rate would be higher as well.

5. Clear Call to Action: Holidays are celebrated all across and is the best time for Ecommerce to increase sales. Make sure that you optimize your CTAs for this holiday season. The CTA should have a clear and simple message that helps your recipient understand what action should be taken by them.

We hope these tips would help you create beautiful email campaigns for this holiday season!

Best Regards,

Annet Mathews

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