Tip of the week 77- Efficient use of time in email marketing

Engagement in email marketing is a lot dependent on time. The timeliness and frequency of your email campaigns can work as a bridge between you and the email recipients. There are two areas that you must cover in order to achieve time-based email marketing mastery over others.

- Frequency

- History

Frequency

How often should I send out email campaigns?

Another perennial question for email marketers. Frequency often determines whether you are cluttering an inbox or adequately building your place there. Honestly, it's a trial and error method that you must rely on during the early phases of email marketing.

You can initially begin with two emails per week and check the engagement. In case it doesn't work you can shift to three emails per month as that is the minimum requirement to build familiarity among subscribers.

And when you realize the favorable pattern, you can make use of 'Email Limits' feature. With this, you can adhere to an existing strategy or keep streamlining it based on how your recipients respond to your emails.

History

Past engagement metrics often work wonders in telling you about the best time to send emails to your contacts. While sending out your email campaigns to a set of contacts you can use 'Send Time Optimization'. This will allow you to send out the emails automatically at a favourable time based on their past open rates.

Bonus tip

Information collected via signup forms will also come in handy. You can include the criteria of, 'Country' and ask your subscribers about it. This will help you select a time to send based on the subscriber's local time for maximum engagement.

Hope this helps you in your email marketing.

Regards

Susmit

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