Tip of the week 78: Sharing website updates via emails
Article's cover image Have you come across sites that aggregate news on a particular topic from across the internet? If yes, you've already got a first-hand impression of what we are going to discuss today.
Really Simple Syndication (RSS) is a technology that simply converts your website updates into a standardized computer language named XML. This, in turn, enables your website to automatically share updates via an email or RSS reader.
While this sounds slightly technical, your email marketing software simplifies the whole process. Let's first look at the benefits of the RSS-to-email campaign before diving into the tip.
Benefits of RSS-to-email campaign
1. Saves time and effort
From a sender's point of view, it's a one-time process. You just have to select and customize a template based on your preferences. The presence of ready-made, RSS-to-email templates makes the job all the more time-effective. From a recipient's point of view, they'll get to know all the updates without breaking a sweat.
2. Improves your SEO bottom line
More often than not, a company's blog/news updates are highly sought after by the customers. These automatic emails swiftly drive them to the website, thereby generating quality traffic. Subsequently, the time spent by your audience on your website (which is invariably high) sends a positive signal to the search engines. (Considered one of the signals for SERP ranking, high on-page time positively impacts other areas of SEO as well.)
Tip: Leveraging RSS-to-email feature
Copy the URL of your website/content feed and paste it into the RSS-to-email campaign. The built-in capability of your email marketing software automatically converts every website update to a newsletter with the relevant URL.
While the content gets added to the common email template you configure, the variables like image, date, title, and description are pulled in using merge tags. These tags can be configured at different points from within the template editor. The final step of this one-time process is defining the time intervals for your emails.
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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