Tip of the week 78: Sharing website updates via emails

Tip of the week 78: Sharing website updates via emails

Article's cover image

Have you come across sites that aggregate news on a particular topic from across the internet? If yes, you've already got a first-hand impression of what we are going to discuss today.  

Really Simple Syndication (RSS) is a technology that simply converts your website updates into a standardized computer language named XML. This, in turn, enables your website to automatically share updates via an email or RSS reader. 


While this sounds slightly technical, your email marketing software simplifies the whole process. Let's first look at the benefits of the RSS-to-email campaign before diving into the tip. 

Benefits of RSS-to-email campaign

1. Saves time and effort

From a sender's point of view, it's a one-time process. You just have to select and customize a template based on your preferences. The presence of ready-made, RSS-to-email templates makes the job all the more time-effective. From a recipient's point of view, they'll get to know all the updates without breaking a sweat. 

2. Improves your SEO bottom line  

More often than not, a company's blog/news updates are highly sought after by the customers. These automatic emails swiftly drive them to the website, thereby generating quality traffic. Subsequently, the time spent by your audience on your website (which is invariably high) sends a positive signal to the search engines. (Considered one of the signals for SERP ranking, high on-page time positively impacts other areas of SEO as well.)

Tip: Leveraging RSS-to-email feature 

Copy the URL of your website/content feed and paste it into the RSS-to-email campaign. The built-in capability of your email marketing software automatically converts every website update to a newsletter with the relevant URL.

While the content gets added to the common email template you configure, the variables like image, date, title, and description are pulled in using merge tags. These tags can be configured at different points from within the template editor. The final step of this one-time process is defining the time intervals for your emails. 



Tip summary

I hope this helps! Stay tuned for more email marketing tips. 

Aravindhan S 

    Zoho Marketing Automation
              • Sticky Posts

              • Tip of the week 03 - Sending emails in batches

                Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
              • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

                Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
              • Tip of the week 08 - Deliver rewarding emails to your subscribers

                If you're an email marketer, it's not wrong to think that every email of yours should resonate with your subscribers. But again, it's absolutely not right to think so, when such emails aren't actionable and noteworthy. Since most of your subscribers look out for connecting with you, it's your responsibility as an email marketer, to send them quality information that'll enhance their marketing skills. What makes an email start that initial conversation with a subscriber or build that reliability with
              • Instant Sync - Fetching Accounts Module Fields has been removed at the moment.

                Hello all, Good day! This is an update regarding removal of a feature from CRM integration. Recently we identified that the option 'Fetch Accounts Fields' in the Instant sync was not working as expected so we're forced to remove it for any new syncs.
              • Tip of the week 21 - Let subscribers know about your company's terms.

                Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand.  Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement

              Zoho Pagesense Resources

                Zoho SalesIQ Resources

                      Zoho TeamInbox Resources

                        Zoho DataPrep Resources

                          Zoho CRM Plus Resources

                            Zoho Books Resources

                              Zoho Subscriptions Resources

                                Zoho Desk Resources

                                  Zoho Projects Resources

                                    Zoho Sprints Resources

                                      Qntrl Resources

                                        Zoho Creator Resources

                                          Zoho WorkDrive Resources

                                              Zoho Campaigns Resources

                                                Zoho CRM Resources

                                                        Design. Discuss. Deliver.

                                                        Create visually engaging stories with Zoho Show.

                                                        Get Started Now