Tip of the week 81 - Tips to plan out an effective nurture series
A nurture series in email marketing revolves around a journey. One that might aim at converting contacts into buyers. Even though its eventual focus is to initiate sales, its main purpose is often governed by informative content and actionable elements. As the name suggests, nurture series emails are employed to create and retain relationships with contacts.
Let's see those points that you should keep in mind before creating a nurture series.
Segmentation
Nurture series emails are specific to needs. They can be sent out to new contacts, inactive contacts, or contacts with abandoned carts and so on. This need can help you segment your contacts and bring a number of contacts into the series based on your criteria and their previous behavior pattern.
Frequency
You will have to tread a fine line between being relevant and irregular. As you are looking to build a relationship with the contact, you need to be timely with your emails. You can send out your next email at least within six days of sending the last one. Then again, your email frequency will depend on the duration of your nurture series.
Duration
Your nurture series may vary from being a cold nurturing series to a win back campaign. Each nurture series is different in approach and duration. For example, an abandoned cart nurture series will be shorter in duration compared to a win back nurture series. Likewise, a simple nurture series concerning new contacts will go on for a longer duration. So you need to strategise your duration carefully.
Content
The most primary aspect of your nurture series emails is information. You will send emails to educate your contacts and initiate action rather than persuade them to make a purchase. Send them emails containing help documents, articles, videos and testimonials during the initial phase. Incorporate CTA buttons at some stage so that they can engage with them and take part in interactive sessions like webinars.
Internal communication
This is the last step and you have successfully converted contacts into leads. However, your work doesn't end here. You can contact the sales team and acquaint them about the specific contacts by sending, 'internal notification email' to the concerned department. This will ensure a smooth transition of your contacts to the sales funnel.
We hope this tip was helpful.
Regards,
Susmit
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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